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LOS ANGELES--(BUSINESS WIRE)--Mar 18, 2014--In celebration of the most popular time in college basketball, HOT POCKETS® brand sandwiches is teaming up with four of YouTube’s most popular personalities to launch the HOT POCKETS Sandwich Showdown. SMOSH, The Warp Zone, Brittani Louise Taylor and Taryn Southern will square off against one another in a musical competition beginning March 18.
HOT POCKETS(R) BRAND SANDWICHES COURTS YOUTUBE STARS IN BRACKET-STYLE SANDWICH SHOWDOWN: SMOSH, The Warp Zone, Brittani Louise Taylor and Taryn Southern compete head-to-head in IRRESISTIBLY HOT(R) music video challenge voted on by fans at HotPockets.com/SandwichShowdown
In the bracket-style music video competition, each team will go head-to-head as they sing about what they think makes HOT POCKETS sandwiches so good: the premium meats or the freshly baked crusts. SMOSH and The Warp Zone will face off to win the chance to represent #TeamMeat, while Brittani Louise Taylor and Taryn Southern duke it out to represent #TeamCrust. The video with the most votes from each team will be selected to represent their side in the final round. Fans can check out the music videos and cast their vote by visiting www.HotPockets.com/SandwichShowdown.
“We are thrilled to be working with these talented YouTube stars to launch the HOT POCKETS Sandwich Showdown and are eager to reveal their music videos during the most popular time in college sports,” said HOT POCKETS brand manager Bob Bryan. “We love engaging with our fans online and know they will really enjoy this unique showdown where they can rally around their favorite competitors, so we can’t wait to see who they decide as the winners of this lyrical battle.”
HOT POCKETS brand sandwiches teamed up with Defy Media to develop and launch the HOT POCKETS Sandwich Showdown. Defy Media owns and operates top ranking brands on the web and YouTube, including SMOSH and The Warp Zone. HOT POCKETS sandwiches is leveraging Defy Media’s talent and massive audience reach to create excitement around its product offerings and to support this unique program via an integrated marketing campaign.
“We’re pumped to put our own musical spin on the HOT POCKETS brand for the ultimate Sandwich Showdown,” said SMOSH’s Anthony Padilla and Ian Hecox. “This is going to be a delicious lyrical competition like you’ve never seen and we can’t wait to face-off and let our viewers decide which one of us reigns supreme.”
For additional content follow us on Facebook.com/HotPockets, Twitter.com/HotPockets and Youtube.com/HotPocketsBrand.
About HOT POCKETS Brand Sandwiches
For 30 years, HOT POCKETS® and LEAN POCKETS® brand sandwiches have provided hungry consumers a delicious any-time meal or snack, making it the hottest frozen sandwich across America. Made with savory premium meats, new buttery seasoned crusts, and real cheese, HOT POCKETS pioneered a new category of frozen sandwiches and snacks, which were acquired by Nestlé in 2002. Available in grocers’ freezers, the Irresistibly Hot® sandwiches have evolved into an iconic American brand that’s become a staple in American pop culture, and are perfectly portioned to be nutritious and delicious. Visit us at hotpockets.com and leanpockets.com.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE ® to baking traditions with NESTLÉ ® TOLL HOUSE ®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: NESTLÉ ® TOLL HOUSE ®, NESTLÉ ® NESQUIK ®, NESTLÉ ® COFFEE-MATE ®, STOUFFER’S ®, LEAN CUISINE ®, HOT POCKETS ® and LEAN POCKETS ® brand sandwiches, NESCAFÉ ®, NESTLÉ ® JUICY JUICE ®, BUITONI ®, DREYER’S/EDY’S ®, NESTLÉ ® CRUNCH ®, NESTLÉ ® BUTTERFINGER ®, WONKA ®, DIGIORNO ®, TOMBSTONE ® and CALIFORNIA PIZZA KITCHEN ® frozen pizza. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $99 billion. For product news and information, visit NestleUSA.com or Facebook.com/NestleUSA.
About Defy Media
DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 12-34 year old consumers. DEFY Media creates some of the most popular content on the internet under its leading portfolio of brands, including Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. The company is further leveraging the power of its creators and brands with extensions into merchandising and both television and feature film, where it is a producer of The Hustle (Fuse), The Devil Inside (Paramount) and The Pete Holmes Show (TBS), among others. Please visit us at www.DEFYMedia.com.
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CONTACT: GolinHarris
Jessica del Mundo or Matt Wolf
213-623-4200
jdelmundo@golinharris.com
mwolf@golinharris.com
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: ENTERTAINMENT MUSIC RETAIL COMMUNICATIONS MARKETING FOOD/BEVERAGE SUPERMARKET ONLINE SPORTS BASKETBALL
SOURCE: Nestlé USA
Copyright Business Wire 2014
PUB: 03/18/2014 09:02 AM/DISC: 03/18/2014 09:02 AM
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