Western Growers Commits $100,000 to Help Finish the Cancer Fight



Estimated read time: 3-4 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

[STK]

[IN] AGR HEA

[SU] AVO SVY JVN

TO FOOD, HEALTH, AND NATIONAL EDITORS:

American Cancer Society & Western Growers Announce Cancer Prevention

Collaboration

LOS ANGELES, March 4, 2014 /PRNewswire-USNewswire/ -- The American

Cancer Society's California Division and Western Growers announced

today a first-time collaboration to raise awareness about cancer

prevention tied to healthy eating choices and critically needed funds

to help finish the fight. Western Growers has committed $100,000 over

two years to help support American Cancer Society programs, services,

advocacy and cancer research efforts.

"Research shows one-third of cancer deaths are linked to poor diet,

physical inactivity and obesity," said David F. Veneziano, executive

vice president, American Cancer Society California Division. "An

alliance with Western Growers will only strengthen our work to raise

awareness about the importance of making healthy food and lifestyle

choices to help lower cancer risk."

American Cancer Society guidelines on diet, nutrition and cancer

prevention emphasize maintaining a healthy weight throughout life,

adopting a physically active lifestyle, and a healthy diet that

includes fruits, vegetables, whole grains and limited red meats and

other high fat foods.

"Our farmers grow the best medicine in the world; healthy and

nutritious foods that can help prevent and fight disease," said Tom

Nassif, president and CEO, Western Growers. "We are very proud to join

with the American Cancer Society in their efforts to prevent cancer.

We know lifestyle choices play a huge part, including the kinds of

food we choose to eat. As our farmers strive to grow more fresh

fruits, vegetables and tree nuts, we also strive to raise awareness of

the benefits of a healthy diet. The American Cancer Society is a

natural partner in that effort."

In 2014, more than 171,000 Californians will be diagnosed with cancer

and nearly 58,000 will die from the disease. Helping Californians of

all ages achieve healthy eating habits is critical to reducing the

rate of new cancer cases.

The American Cancer Society and Western Growers will collaborate on a

variety of projects throughout the next two years to provide the

public, and WG members and customers with early cancer detection and

prevention information, as well as unique opportunities to participate

in educational community events that raise awareness and funds to

fight cancer.

About Western Growers Founded in 1926, Western Growers is a trade

association of local and regional family farmers growing fresh produce

in Arizona and California. Our members provide half the nation's fresh

fruits and vegetables including a third of America's fresh organic

produce. For generations we have provided variety and healthy choices

as the first line of defense against obesity and disease. We grow the

best medicine in the world.T For more information call 949.863.1000 or

visit www.wga.com.

About the American Cancer Society The American Cancer Society is a

global grassroots force of more than three million volunteers saving

lives and fighting for every birthday threatened by every cancer in

every community. As the largest voluntary health organization, the

Society's efforts have contributed to a 20 percent decline in cancer

death rates in the U.S. since 1991, and a 50 percent drop in smoking

rates. Thanks in part to our progress nearly 14 million Americans who

have had cancer and countless more who have avoided it will celebrate

more birthdays this year. As we mark our 100th birthday in 2013, we're

determined to finish the fight against cancer. We're finding cures as

the nation's largest private, not-for-profit investor in cancer

research, ensuring people facing cancer have the help they need and

continuing the fight for access to quality health care, lifesaving

screenings, clean air, and more. For more information, to get help, or

to join the fight, call us anytime, day or night, at 1-800-227-2345 or

visit www.cancer.org/fight.

SOURCE Western Growers

-0- 03/04/2014

/CONTACT: American Cancer Society, Eric Beikmann, Senior Director, Media Relations, 213.736.5075, eric.beikmann@cancer.org; Western Growers, Wendy Fink-Weber, Sr. Director, Communications, 949.885.2256, wfweber@wga.com

/Web Site: www.wga.com

www.cancer.org/fight

CO: Western Growers

ST: California

IN: AGR HEA

SU: AVO SVY JVN

PRN

-- DC76054 --

0000 03/04/2014 17:00:00 EDT http://www.prnewswire.com

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Tags

U.S.
The Associated Press

    SIGN UP FOR THE KSL.COM NEWSLETTER

    Catch up on the top news and features from KSL.com, sent weekly.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast