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Tom Drouillard Named AAM President and CEO

ARLINGTON HEIGHTS, Ill., March 3, 2014 /PRNewswire-USNewswire/ -- The

Alliance for Audited Media has named Tom Drouillard as its CEO,

president, and managing director. Drouillard will begin his new role

April 1 following current AAM President Mike Lavery's retirement on

March 31.

Drouillard, 53, brings more than 25 years of media and marketing

experience from many organizations that have collaborated with AAM in

recent years. Most recently, Drouillard was president and CEO of

Scarborough Research. He was also previously president of the Americas

at Nielsen Online and has held executive positions with Claritas,

PERQ/HCI, Interactive Market Systems and SRDS.

Drouillard, who will be based in AAM's suburban Chicago headquarters,

will oversee the entire organization, including auditing,

communications, finance, human resources, IT and marketing in the U.S.

and Canada. He will also oversee the Certified Audit of Circulations

and AAM's other subsidiaries.

"Tom is a proven and successful CEO," said AAM Chairman Sunni Boot,

who was part of the group of AAM directors who led the executive

search. "His deep understanding of digital media, audience measurement

and marketing gives him the knowledge and skills required to take AAM

to the next level in its historic role serving the media and

advertising industries."

Drouillard joins AAM as it is celebrating its centennial. The

organization was founded in 1914 to bring order to a time of

uncertainty. With the emergence of new digital channels and myriad

measurement organizations, many of the same issues in media still

exist a century later. In recent months, for example, the breadth and

cost of digital advertising fraud has been highlighted in the media

and called out by the Interactive Advertising Bureau. There will be a

growing, urgent need for independent auditing of compliance standards

in the coming years. Drouillard - just the eighth president in AAM's

100 years - is tasked with addressing and building on recent

developments to solidify AAM's position for the next century.

At Scarborough Drouillard implemented a new strategic plan that

improved revenue and transformed the organization's product set, while

adding expertise in digital media measurement and cross-platform

analytics. During this time AAM and Scarborough collaborated on

several programs to provide the U.S. newspaper market with audited

cross-platform data.

At Nielsen Online Drouillard launched new advertising effectiveness

products, integrated social media measurement services and helped

transition the company to a more holistic hybrid panel/census market

research solution. He worked closely with a range of media, agency and

advertiser clients, many of whom were also members of AAM.

"I am honored and humbled to become AAM's next president and CEO,"

Drouillard said. "I know firsthand that AAM is a highly respected,

essential organization, synonymous with credibility and

accountability. I look forward to working with AAM's members, board,

committees and staff to continue that rich legacy in a new era."

"I've known and respected Tom for many years through his work at

Scarborough, Nielsen and SRDS," said AAM President Mike Lavery. On the

eve of his retirement, he added: "I am honored to have worked at such

a venerable organization for 27 years and am proud to leave the

organization in such capable hands. I know Tom will uphold AAM's gold

standard and excel at continuing our mission of bringing credible,

audited media data to the marketplace."

Lavery will work closely with Drouillard throughout March before

retiring at the end of the month. Lavery has served as president and

managing director since 1995. He has been a leader throughout a time

of rapid change for both the media industry and the organization.

Lavery achieved a list of impressive milestones during his leadership,

from centralizing auditors to conduct remote audits to acquiring the

Certified Audit of Circulations to launching the Media Intelligence


About the Alliance for Audited Media The Alliance for Audited Media

(AAM) is a nonprofit organization that connects North America's

leading media companies, advertisers and ad agencies. Founded in 1914

as the Audit Bureau of Circulations, AAM is a preeminent source of

cross-media verification and information services, providing

standards, audit services and data critical to the advertising

industry. The organization independently verifies print and digital

circulation, mobile apps, tablet and website analytics, social media,

technology platforms and audience information for newspapers,

magazines and digital media companies in the U.S. and Canada. In 2012

AAM joined forces with Certified Audit of Circulations. Visit AAM's

website to learn more.

Photo -

SOURCE Alliance for Audited Media

-0- 03/03/2014

/CONTACT: Rachael Battista, 224-366-6365; Susan Kantor, 224-366-6432


PRN Photo Desk,

/Web Site:

CO: Alliance for Audited Media

ST: Illinois




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0000 03/03/2014 18:07:00 EDT

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