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-- WITH PHOTO -- TO BUSINESS, AND NATIONAL EDITORS:
Tom Drouillard Named AAM President and CEO
ARLINGTON HEIGHTS, Ill., March 3, 2014 /PRNewswire-USNewswire/ -- The
Alliance for Audited Media has named Tom Drouillard as its CEO,
president, and managing director. Drouillard will begin his new role
April 1 following current AAM President Mike Lavery's retirement on
Drouillard, 53, brings more than 25 years of media and marketing
experience from many organizations that have collaborated with AAM in
recent years. Most recently, Drouillard was president and CEO of
Scarborough Research. He was also previously president of the Americas
at Nielsen Online and has held executive positions with Claritas,
PERQ/HCI, Interactive Market Systems and SRDS.
Drouillard, who will be based in AAM's suburban Chicago headquarters,
will oversee the entire organization, including auditing,
communications, finance, human resources, IT and marketing in the U.S.
and Canada. He will also oversee the Certified Audit of Circulations
and AAM's other subsidiaries.
"Tom is a proven and successful CEO," said AAM Chairman Sunni Boot,
who was part of the group of AAM directors who led the executive
search. "His deep understanding of digital media, audience measurement
and marketing gives him the knowledge and skills required to take AAM
to the next level in its historic role serving the media and
Drouillard joins AAM as it is celebrating its centennial. The
organization was founded in 1914 to bring order to a time of
uncertainty. With the emergence of new digital channels and myriad
measurement organizations, many of the same issues in media still
exist a century later. In recent months, for example, the breadth and
cost of digital advertising fraud has been highlighted in the media
and called out by the Interactive Advertising Bureau. There will be a
growing, urgent need for independent auditing of compliance standards
in the coming years. Drouillard - just the eighth president in AAM's
100 years - is tasked with addressing and building on recent
developments to solidify AAM's position for the next century.
At Scarborough Drouillard implemented a new strategic plan that
improved revenue and transformed the organization's product set, while
adding expertise in digital media measurement and cross-platform
analytics. During this time AAM and Scarborough collaborated on
several programs to provide the U.S. newspaper market with audited
At Nielsen Online Drouillard launched new advertising effectiveness
products, integrated social media measurement services and helped
transition the company to a more holistic hybrid panel/census market
research solution. He worked closely with a range of media, agency and
advertiser clients, many of whom were also members of AAM.
"I am honored and humbled to become AAM's next president and CEO,"
Drouillard said. "I know firsthand that AAM is a highly respected,
essential organization, synonymous with credibility and
accountability. I look forward to working with AAM's members, board,
committees and staff to continue that rich legacy in a new era."
"I've known and respected Tom for many years through his work at
Scarborough, Nielsen and SRDS," said AAM President Mike Lavery. On the
eve of his retirement, he added: "I am honored to have worked at such
a venerable organization for 27 years and am proud to leave the
organization in such capable hands. I know Tom will uphold AAM's gold
standard and excel at continuing our mission of bringing credible,
audited media data to the marketplace."
Lavery will work closely with Drouillard throughout March before
retiring at the end of the month. Lavery has served as president and
managing director since 1995. He has been a leader throughout a time
of rapid change for both the media industry and the organization.
Lavery achieved a list of impressive milestones during his leadership,
from centralizing auditors to conduct remote audits to acquiring the
Certified Audit of Circulations to launching the Media Intelligence
About the Alliance for Audited Media The Alliance for Audited Media
(AAM) is a nonprofit organization that connects North America's
leading media companies, advertisers and ad agencies. Founded in 1914
as the Audit Bureau of Circulations, AAM is a preeminent source of
cross-media verification and information services, providing
standards, audit services and data critical to the advertising
industry. The organization independently verifies print and digital
circulation, mobile apps, tablet and website analytics, social media,
technology platforms and audience information for newspapers,
magazines and digital media companies in the U.S. and Canada. In 2012
AAM joined forces with Certified Audit of Circulations. Visit AAM's
website to learn more.
SOURCE Alliance for Audited Media
/CONTACT: Rachael Battista, 224-366-6365; Susan Kantor, 224-366-6432
PRN Photo Desk, email@example.com
/Web Site: www.auditedmedia.com
CO: Alliance for Audited Media
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