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TO HEALTH, AND NATIONAL EDITORS:
President Barack Obama to Address Latinos on the Affordable Care Act
as Enrollment Deadline Nears
WASHINGTON, March 3, 2014 /PRNewswire-USNewswire/ -- The Asegurate
campaign, a Latino outreach and enrollment effort of The California
Endowment in partnership with Univision, Telemundo, and impreMedia,
will host a town hall with President Barack Obama on Thursday, March
6. The event is an unprecedented effort to impart key information
about the Affordable Care Act and its impact on Latinos during the
last month of open enrollment.
There are approximately 10.2 million eligible, but uninsured Latinos
nationwide, according to the U.S. Department of Health and Human
Services. Of the millions of Latinos who are eligible, most qualify
for discounted health care coverage.
The one-hour event, "Tu Salud y La Nueva Ley: Conversacion con el
Presidente" will be streamed live on the media partners websites and
at WhiteHouse.gov. The town hall will be televised on March 8 on
Univision's Galavision network and on Telemundo with portions shared
on MSN Latino. It will also be broadcast on Univision America radio.
The town hall will be co-hosted by Jose Diaz-Balart, news anchor of
"Noticias Telemundo" and host of "Enfoque con Jose Diaz-Balart";
Enrique Acevedo co-anchor of "Noticiero Univision Edicion Nocturna";
and Maryl Celiz, content director at impreMedia for the Asegurate
campaign.
During the first half hour, President Obama will answer questions
about the law and its impact on the community, while the second half
of the program will feature experts who will answer audience questions
and explore in greater depth special areas of concern for Latinos. The
media partners will invite the Latino community to submit questions
for the president prior to the event.
Latinos make up 17 percent of the population, yet they are nearly a
third of the uninsured in the U.S. and nearly 60 percent of the
uninsured in California. The California Endowment developed the
#asegurate media partnership to reach the millions of low-income,
uninsured Latinos in California and get them enrolled into health
coverage.
To join the conversation follow @Calendow_Here, @UniNoticias,
@UniAsegurate, @LaOpinionLA, @eldiariony, @TelemundoNews and
@Telemundo.
Event: Tu Salud y La Nueva Ley: Conversacion con el Presidente (Your Health and the New Law: A Conversation with the President")
Date: March 6, 2014
Time: 11:30 a.m. EST/8:30 a.m. PST
Location: Newseum, 555 Pennsylvania Ave. N.W., Washington, D.C.
Livestream: Thursday, March 6
11:30 a.m. EST/10:30 a.m. CST/8:30 a.m. PST
Univision, Telemundo and impreMedia websites
Broadcast: Saturday, March 8
Galavision at 7 p.m. EST/6 p.m. CST
Telemundo at 8 p.m. EST/7 p.m. CST
About the Asegurate Campaign
Asegurate a multi-year bilingual outreach and enrollment campaign
designed to educate Latino and lower-income Californians about
Obamacare and to drive them to enroll in Medi-Cal or private insurance
through Covered California, the state's health benefits marketplace.
The campaign's target audience represents groups with the highest
percentage of uninsured. The campaign includes a major
Spanish-language media partnership among Univision, Telemundo, and
impreMedia, who are among the nation's largest Spanish-language media
outlets; The California Endowment, a private foundation advocating for
health and health equity; Covered Californiaand AARP. Together, the
three media partners reach nearly 100 percent of the state's Latino
population-approximately 15 million Californians-using television and
print reporting, public service announcements, documentaries, and
digital media.
About impreMedia
impreMedia is the leading Hispanic news and Information Company in the
U.S. in online and print. impreMedia's multi-platform offerings range
from online to video, social media, mobile, audio, newspapers and
magazines, including IMPOWER, it*s Digital Publisher Group. 25.5%of
U.S. Hispanic adults use an impreMedianetwork product. The networkis
also the nation's largest Hispanic newspaper publisher with newspapers
in top U.S. Hispanic markets, reaching 15markets total that represent
59% of the U.S. Hispanic population. Its leading publications include
La Opinion in Los Angeles and El Diario La Prensa in New York. For
more information, visit: http://www.impreMedia.com.
About Telemundo Media
Telemundo Media, a division of NBCUniversal, is a world-class media
company, leading the industry in the production and distribution of
high-quality Spanish-language content across its multiplatform
portfolio to U.S. Hispanics and audiences around the world.
Telemundo's multiple platforms include the Telemundo Network, a
Spanish-language television network featuring original productions,
theatrical motion pictures, news and first-class sports events,
reaching U.S. Hispanic viewers in 210 markets through its 16 owned
stations, broadcast and MVPD affiliates; mun2, the preeminent voice
for young Hispanics in the U.S. reaching TV households nationwide on
digital and analog cable, and satellite; Telemundo Digital Media,
which distributes Telemundo's original content across digital and
emerging platforms including mobile devices, www.telemundo.com and
www.mun2.tv; an owned and operated full power station in Puerto Rico
that reaches 99% of all TV households in that DMA; and Telemundo
Internacional, the international distribution arm which has positioned
Telemundo as the second largest provider of Spanish-language content
worldwide by syndicating content to more than 100 countries in over 35
languages.
About Univision News
Univision's award-winning News division is committed to informing the
country's fastest growing segment across all media platforms,
including TV, Radio, and Interactive. Hispanics count on the latest
and most relevant content that impacts the community through:
"Noticiero Univision," the Network's evening, late evening and weekend
national newscast; Sunday public affairs program "Al Punto" (To The
Point); newsmagazine shows "Aqui y Ahora" (Here and Now) and "Primer
Impacto" (First Impact); as well as morning news segments on
"Despierta America" (Wake Up America). In the last year, Univision has
strengthened its news team and expanded its news operations by adding
Investigative and Documentary Units.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. The Company, a leading content creator in
the U.S., includes Univision Network, one of the top five networks in
the U.S. regardless of language and the most-watched Spanish-language
broadcast television network in the country reaching approximately 96%
of U.S. Hispanic television households; UniMas, a leading
Spanish-language broadcast television network reaching approximately
89% of U.S. Hispanic television households; Univision Cable Networks,
including Galavision, the country's leading Spanish-language cable
network, as well as Univision tlnovelas, a 24-hour cable network
dedicated to novelas, Univision Deportes Network, a 24-hour cable
network dedicated to sports, ForoTV, a 24-hour Spanish-language cable
network dedicated to news, and an additional suite of six cable
offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson,
Telehit and Distrito Comedia; Univision Television Group, which owns
and/or operates 62 television stations in major U.S. Hispanic markets
and Puerto Rico; Univision Radio, the leading Hispanic radio group
which owns and/or operates 69 radio stations in 16 of the top 25 U.S.
Hispanic markets and Puerto Rico, as well as Uforia, the leading
Hispanic digital music service; UVideos, the first bilingual digital
video network serving Hispanic America; an Interactive network of
online and mobile apps and products including Univision.com, which
continues to be the No. 1 most-visited Spanish-language website among
U.S. online Hispanics, and Univision Partner Group, a specialized
advertising and publisher network. UCI's assets also include a
minority stake in El Rey Network, a new 24-hour English-language
network founded by maverick filmmaker Robert Rodriguez, and a joint
venture with Disney/ABC Television Network for Fusion, a news, pop
culture and satire TV and digital network. Headquartered in New York
City, UCI has television network operations in Miami and television
and radio stations and sales offices in major cities throughout the
United States. For more information, please visit Univision.net.
About The California Endowment
The California Endowment, a private, statewide health foundation, was
established in 1996 to expand access to affordable, quality health
care for underserved individuals and communities, and to promote
fundamental improvements in the health status of all Californians.
Headquartered in downtown Los Angeles, The Endowment has regional
offices in Sacramento, Oakland, Fresno and San Diego, with program
staff working throughout the state. The Endowment challenges the
conventional wisdom that medical settings and individual choices are
solely responsible for people's health. Through its 'Health Happens
Here' campaign and ten-year initiative for Building Healthy
Communities, The Endowment is creating places where children are
healthy, safe and ready to learn. At its core, The Endowment believes
that health happens in neighborhoods, schools, and with prevention.
For more information, visit The California Endowment's homepage at
www.calendow.org.
SOURCE The California Endowment
-0- 03/03/2014
/CONTACT: Hilda Martinez, (916) 612-3754, hmartinez@mercuryllc.com
/Web Site: http://www.calendow.org
CO: The California Endowment
ST: District of Columbia California
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0000 03/03/2014 14:00:00 EDT http://www.prnewswire.com
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