Spanish-language Media Giants Join Forces to Host Town Hall

By The Associated Press | Posted - Mar. 3, 2014 at 7:01 a.m.



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TO HEALTH, AND NATIONAL EDITORS:

President Barack Obama to Address Latinos on the Affordable Care Act

as Enrollment Deadline Nears

WASHINGTON, March 3, 2014 /PRNewswire-USNewswire/ -- The Asegurate

campaign, a Latino outreach and enrollment effort of The California

Endowment in partnership with Univision, Telemundo, and impreMedia,

will host a town hall with President Barack Obama on Thursday, March

6. The event is an unprecedented effort to impart key information

about the Affordable Care Act and its impact on Latinos during the

last month of open enrollment.

There are approximately 10.2 million eligible, but uninsured Latinos

nationwide, according to the U.S. Department of Health and Human

Services. Of the millions of Latinos who are eligible, most qualify

for discounted health care coverage.

The one-hour event, "Tu Salud y La Nueva Ley: Conversacion con el

Presidente" will be streamed live on the media partners websites and

at WhiteHouse.gov. The town hall will be televised on March 8 on

Univision's Galavision network and on Telemundo with portions shared

on MSN Latino. It will also be broadcast on Univision America radio.

The town hall will be co-hosted by Jose Diaz-Balart, news anchor of

"Noticias Telemundo" and host of "Enfoque con Jose Diaz-Balart";

Enrique Acevedo co-anchor of "Noticiero Univision Edicion Nocturna";

and Maryl Celiz, content director at impreMedia for the Asegurate

campaign.

During the first half hour, President Obama will answer questions

about the law and its impact on the community, while the second half

of the program will feature experts who will answer audience questions

and explore in greater depth special areas of concern for Latinos. The

media partners will invite the Latino community to submit questions

for the president prior to the event.

Latinos make up 17 percent of the population, yet they are nearly a

third of the uninsured in the U.S. and nearly 60 percent of the

uninsured in California. The California Endowment developed the

#asegurate media partnership to reach the millions of low-income,

uninsured Latinos in California and get them enrolled into health

coverage.

To join the conversation follow @Calendow_Here, @UniNoticias,

@UniAsegurate, @LaOpinionLA, @eldiariony, @TelemundoNews and

@Telemundo.

Event: Tu Salud y La Nueva Ley: Conversacion con el Presidente (Your Health and the New Law: A Conversation with the President")

Date: March 6, 2014

Time: 11:30 a.m. EST/8:30 a.m. PST

Location: Newseum, 555 Pennsylvania Ave. N.W., Washington, D.C.

Livestream: Thursday, March 6

11:30 a.m. EST/10:30 a.m. CST/8:30 a.m. PST

Univision, Telemundo and impreMedia websites

Broadcast: Saturday, March 8

Galavision at 7 p.m. EST/6 p.m. CST

Telemundo at 8 p.m. EST/7 p.m. CST

About the Asegurate Campaign

Asegurate a multi-year bilingual outreach and enrollment campaign

designed to educate Latino and lower-income Californians about

Obamacare and to drive them to enroll in Medi-Cal or private insurance

through Covered California, the state's health benefits marketplace.

The campaign's target audience represents groups with the highest

percentage of uninsured. The campaign includes a major

Spanish-language media partnership among Univision, Telemundo, and

impreMedia, who are among the nation's largest Spanish-language media

outlets; The California Endowment, a private foundation advocating for

health and health equity; Covered Californiaand AARP. Together, the

three media partners reach nearly 100 percent of the state's Latino

population-approximately 15 million Californians-using television and

print reporting, public service announcements, documentaries, and

digital media.

About impreMedia

impreMedia is the leading Hispanic news and Information Company in the

U.S. in online and print. impreMedia's multi-platform offerings range

from online to video, social media, mobile, audio, newspapers and

magazines, including IMPOWER, it*s Digital Publisher Group. 25.5%of

U.S. Hispanic adults use an impreMedianetwork product. The networkis

also the nation's largest Hispanic newspaper publisher with newspapers

in top U.S. Hispanic markets, reaching 15markets total that represent

59% of the U.S. Hispanic population. Its leading publications include

La Opinion in Los Angeles and El Diario La Prensa in New York. For

more information, visit: http://www.impreMedia.com.

About Telemundo Media

Telemundo Media, a division of NBCUniversal, is a world-class media

company, leading the industry in the production and distribution of

high-quality Spanish-language content across its multiplatform

portfolio to U.S. Hispanics and audiences around the world.

Telemundo's multiple platforms include the Telemundo Network, a

Spanish-language television network featuring original productions,

theatrical motion pictures, news and first-class sports events,

reaching U.S. Hispanic viewers in 210 markets through its 16 owned

stations, broadcast and MVPD affiliates; mun2, the preeminent voice

for young Hispanics in the U.S. reaching TV households nationwide on

digital and analog cable, and satellite; Telemundo Digital Media,

which distributes Telemundo's original content across digital and

emerging platforms including mobile devices, www.telemundo.com and

www.mun2.tv; an owned and operated full power station in Puerto Rico

that reaches 99% of all TV households in that DMA; and Telemundo

Internacional, the international distribution arm which has positioned

Telemundo as the second largest provider of Spanish-language content

worldwide by syndicating content to more than 100 countries in over 35

languages.

About Univision News

Univision's award-winning News division is committed to informing the

country's fastest growing segment across all media platforms,

including TV, Radio, and Interactive. Hispanics count on the latest

and most relevant content that impacts the community through:

"Noticiero Univision," the Network's evening, late evening and weekend

national newscast; Sunday public affairs program "Al Punto" (To The

Point); newsmagazine shows "Aqui y Ahora" (Here and Now) and "Primer

Impacto" (First Impact); as well as morning news segments on

"Despierta America" (Wake Up America). In the last year, Univision has

strengthened its news team and expanded its news operations by adding

Investigative and Documentary Units.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company

serving Hispanic America. The Company, a leading content creator in

the U.S., includes Univision Network, one of the top five networks in

the U.S. regardless of language and the most-watched Spanish-language

broadcast television network in the country reaching approximately 96%

of U.S. Hispanic television households; UniMas, a leading

Spanish-language broadcast television network reaching approximately

89% of U.S. Hispanic television households; Univision Cable Networks,

including Galavision, the country's leading Spanish-language cable

network, as well as Univision tlnovelas, a 24-hour cable network

dedicated to novelas, Univision Deportes Network, a 24-hour cable

network dedicated to sports, ForoTV, a 24-hour Spanish-language cable

network dedicated to news, and an additional suite of six cable

offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson,

Telehit and Distrito Comedia; Univision Television Group, which owns

and/or operates 62 television stations in major U.S. Hispanic markets

and Puerto Rico; Univision Radio, the leading Hispanic radio group

which owns and/or operates 69 radio stations in 16 of the top 25 U.S.

Hispanic markets and Puerto Rico, as well as Uforia, the leading

Hispanic digital music service; UVideos, the first bilingual digital

video network serving Hispanic America; an Interactive network of

online and mobile apps and products including Univision.com, which

continues to be the No. 1 most-visited Spanish-language website among

U.S. online Hispanics, and Univision Partner Group, a specialized

advertising and publisher network. UCI's assets also include a

minority stake in El Rey Network, a new 24-hour English-language

network founded by maverick filmmaker Robert Rodriguez, and a joint

venture with Disney/ABC Television Network for Fusion, a news, pop

culture and satire TV and digital network. Headquartered in New York

City, UCI has television network operations in Miami and television

and radio stations and sales offices in major cities throughout the

United States. For more information, please visit Univision.net.

About The California Endowment

The California Endowment, a private, statewide health foundation, was

established in 1996 to expand access to affordable, quality health

care for underserved individuals and communities, and to promote

fundamental improvements in the health status of all Californians.

Headquartered in downtown Los Angeles, The Endowment has regional

offices in Sacramento, Oakland, Fresno and San Diego, with program

staff working throughout the state. The Endowment challenges the

conventional wisdom that medical settings and individual choices are

solely responsible for people's health. Through its 'Health Happens

Here' campaign and ten-year initiative for Building Healthy

Communities, The Endowment is creating places where children are

healthy, safe and ready to learn. At its core, The Endowment believes

that health happens in neighborhoods, schools, and with prevention.

For more information, visit The California Endowment's homepage at

www.calendow.org.

SOURCE The California Endowment

-0- 03/03/2014

/CONTACT: Hilda Martinez, (916) 612-3754, hmartinez@mercuryllc.com

/Web Site: http://www.calendow.org

CO: The California Endowment

ST: District of Columbia California

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PRN

-- DC75194 --

0000 03/03/2014 14:00:00 EDT http://www.prnewswire.com

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The Associated Press

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