Dept. of Commerce: Tru Talent is 'true deceiver'

Posted - Mar. 15, 2011 at 10:34 p.m.

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SALT LAKE CITY -- A Utah talent agency investigated by KSL 5 News is now in trouble with the state. In a 70-count citation, authorities at the Utah Department of Commerce are accusing Tru Talent Management of deceptive sales practices.

A misleading sales pitch is exactly what brought Whitney Moore to KSL in 2009. Instead of finding the aspiring model any work, she says Tru Talent charged her for expensive classes and headshots.

The state says Tru Talent used the same tactics on other unsuspecting Utahns and on state investigators during an undercover operation.

"We have numerous victims that have lost a good deal of money with the promise of fame. It just doesn't quite happen that way," said Francine Giani, executive director of the Utah Department of Commerce.

Tru Talent has 10 days to respond to the citation and request a hearing to fight a potential fine of $175,000.

CLICK HERE to review the full citation.


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