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This is Chris Redgrave for Zions Bank Speaking on Business.

Stop and think how your employees are telling your company story. Is everyone singing from the same hymn book? How is the question being answered about what differentiates you from the competition? Is everyone saying it the same way? These are all questions Chris Bijou (bee-jew) has taken into account when developing his company, iDealResponse in Draper.

Billions of dollars are spent each year on enterprise systems that track and measure activities before and after the sale but not at the actual point of sale. When it comes to the actual conversation — the most critical moment in the process — companies just hope and/or assume their reps know the right thing to say. But, what if they could measure the effectiveness of the conversation? This is what Chris has focused on with iDealResponse.

This company has developed the first verbal response management system, designed to improve performance in sales and customer service interactions. IDealResponse provides a social framework for peer-based development of the best verbal response to the most common and challenging customer questions … and it requires less than an hour of participation from an employee each week.

Chris says there's a difference between typical business intelligence and active intelligence. The system at iDealResponse is an active intelligence platform where the best verbal responses are consistently fine-tuned, shared and practiced by the team. This way everyone is proficient and confident with their responses to the customer. To be proficient, it must be compelling content with an engaging delivery … And who better to refine your performance than your peers?

IDealResponse is based on the science of how our brains actually learn. Chris says the key is a system of consistent, incremental improvement. Our brains create new neuro-pathways through repetition and struggle to improve using our peers as coaches. This allows us to quickly recall the information at the moment when the pressure is on and we need it the most.

IDealResponse has had a phenomenal reaction, and four of the top 10 wealth management companies in the state have already embraced the company.

For Zions Bank, I'm Chris Redgrave, speaking on business.

iDealResponse 13043 Fort Street Draper, UT 84020 801-867-7667;

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