This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
This is Chris Redgrave for Zions Bank Speaking on Business.
Eight years ago Jacob Hoehne (hay-knee) had just finished a master's degree at Syracuse University in New York and was all set to move to Washington, D.C. to work for Discovery Channel. As a father with two young children, he decided to come back to Utah for a few months to save money.
A single project stretched into a year and after several other clients appeared, he decided it made sense to stay here and start his own production company. This is Issimo (ee-see-mo) Productions in Pleasant Grove. It's now contributing to Utah's thriving film industry. Why not settle here when CNBC named Utah No. 2 on their list of America's Top States for Business 2012.
The philosophy for Issimo Productions is if you can't make a five times return on what you invest with them, then it's not a good fit. That's why placement and storytelling are so critical so they can tell their client's story in a powerful and profitable way. They've worked with all sizes of clients, from startups to Fortune 100 companies. Their ideal client is someone with untapped brand potential who has a great product or service but just needs to get the word out.
Word of what they have to offer has been steadily spreading, through word of mouth and smart placement of their work. Jacob also likes to network and has built important business relationships that way. Issimo Productions now has clients from Japan to New York. Most are local; however, location has become less relevant today with so many advances in technology.
Issimo Productions has grown to include 7 full-time employees. Jacob plans to continue growing the company by putting people first and of creating a safe environment for honest feedback.
For Zions Bank, I'm Chris Redgrave, speaking on business.
Issimo Productions 1346 W. State Rd. Pleasant Grove, UT 84062 801- 443-4888 www.issimoproductions.com