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SALT LAKE CITY — Yellow school buses in Jordan School District are bringing in the green, district officials say.
The school district made the decision to advertise on their school buses last year to make up funds cut during the downturn. According to the district's Director of Transportation Herb Jensen, in the six months since the ads have appeared, they have generated nearly $35,000 in revenue. The district anticipates that number to grow into a six-digit one by the end of the 2012-2013 school year.
Now, Davis and Granite School Districts are looking into advertising on their buses. Davis is determining the possible performance of selling outside ads, and Granite sees it as an opportunity to promote their own programs.
The district restricts the content of the ads, prohibiting controversial issues from appearing on their buses.
Currently, seven states allow school bus ads.