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Obama, Romney Take Over the Web With Advertisements

Obama, Romney Take Over the Web With Advertisements



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Television has long been considered the dominant medium for political advertising, and that's mostly still true -- spending on TV ads by campaigns and Super PACs this year alone is expected to reach $2.9 billion. However, campaigns are increasingly putting more of their advertising budget into the web -- to the tune of seven times more than they spent online in 2008.
It's a trend that was evident across the Internet during the Republican and Democratic National Convention. Over the past two weeks, Barack Obama and Mitt Romney's campaigns waged digital warfare to get more eyeballs on their content -- and their message. Along the way, they made every effort to out-innovate the other side th Continue reading...
More About: 2012 presidential campaign, Advertising, Democratic National Convention, Mitt Romney, Politics, US, barack obama, republican national convention

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