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TAMPA, Fla. — Coming off an energizing speech at the Republican National Convention, where Republicans heard an engaging and inviting message about love, Ann Romney continued the message at a breakfast event Wednesday morning for women.
The event, "Women for Mitt," was a VIP breakfast emceed by former "Entertainment Tonight" host Mary Hart, who welcomed Romney by saying, "Ann, you did us proud last night."
The breakfast featured remarks from Janna Ryan, wife of vice presidential candidate Paul Ryan, and Romney's five daughters-in-law, who shared different perspectives of Ann, marrying into the Romney family and how Ann has been a role model to each of them.
"It was so great. There was so much energy," said Jennifer Lambert, co-founder of "Moms for Mitt. "Going off from last night of her phenomenal speech, there was such energy and power when she spoke that we felt. It was as if she was sitting in your living room having this conversation. And you knew she knows how you feel, and she delivered that again this morning."
Lambert said the speech Romney gave Tuesday night and the remarks made Wednesday morning were exactly what women voters were looking for.
We see the glorious end of the story, but we don't see all of the beginning and the middle. We just get to see where they are today. They really understand it.
"Women understand the concerns for the future. It's about the children and it's about our children's children. As a mother, that is my greatest concern for this country," Lambert described. "We have a cloud hanging over us and it's distressing in our country today. I think we've lost hope and have lost sight of the American dream. Ann Romney reaches to those women who have typically said, ‘You know, politics is for men and it's cruel and it's negative and I'm not going to pay attention.'
"Women are so concerned with raising their children that it's hard to try and wade through all of the issues and the sides that are being thrown at you," she continued. "Ann has a really good way of cutting through it for women, to explain why it matters and why it will matter for their children."
Throughout the presidential race, the Romney family has been criticized for their wealth, with many saying the family is out-of-touch with the American people; that the Romney family hasn't had to experience anything.
However, many see Ann as the humanizing factor in the campaign, working as a stay-at-home mother with five "rambunctious" children, fighting off breast cancer and struggling with the lasting effects of Multiple Sclerosis.
"Ann and Mitt are real. They're real people who had real struggles. We see the glorious end of the story, but we don't see all of the beginning and the middle. We just get to see where they are today. They really understand it," Lambert said. "I don't know why we're attacking the fact that they have such a beautiful family. And when I say beautiful, I mean a real family."
"It's not about whether you work or don't work, how much you work or if you're a professional, have a nanny or have a babysitter or you stay at home," Lambert added. "At the end of the day, it's about: do you love your children and want to provide them a future that they can believe in?"
For many women, Ann Romney speaks to them in a way that is generally not spoken in the political sphere.
"The truth is, we as Americans, we as women, want something to believe in. But it's not all about Hollywood and perfection. Ann highlights that so much," Lambert said. "There was excitement. I shed some tears because I really believe in it."