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SALT LAKE CITY — If cozying up to superheroes and cartoon characters, taking home a bag of candy from a candy buffet and a bag full of books doesn't convince kids to read, then what will?
Thousands of families pledged to make summer fun and summer reading part of the agenda at the KSL Family Book Festival Saturday, and kids were aptly rewarded.
Read Today partnered with the Chalk Art Festival to get kids excited about reading during the summer. The event included a candy buffet and 3,000 book bags filled with books for kids who pledged to read during their break from school. Besides the chalk drawings of characters, kids got to meet their favorites in person, like Clifford and Transformers.
The Family Book Festival also encouraged parents to get excited about reading.
"I hope that parents understand it starts with them and as long as they're gung-ho about reading, their kids will be," said Read Today's Lizzy Johnson.
Books in the book bag were donated and stuffed by Discover Books and the United Way, getting kids equipped to read all summer long.
"That message is telling us reading is important and it gives us knowledge," said third-grader Parker Dahl.
And kids seemed to realize that they could have fun and read this summer.
"I'm going to read a lot of books and go to water parks," said sixth-grader Susanna.