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Company develops mirrors that play advertisements

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SALT LAKE CITY — An advertising company has come up with technology that allows ads to play on the mirror in public restrooms. The technology is being used overseas.

The L.A. Times reports the mirrors are actually LED screens with an internal hard disk and "very sophisticated proprietary software." It allows ads to play while people fix their hair or re-do their lipstick.

A demonstration video shows the ad takes up the whole mirror and starts to play as someone approaches it. After a few seconds the video reduces in size as it continues to play.

The company Novo Ad installed these advertising mirrors in public restrooms in Tel Aviv, Israel in May. Next month they will show up at a mall in northern France.

The company says it's interested in finding advertising partners in the U.S., but there's no word when or if the technology will be used here.

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Andrew Adams


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