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CHICAGO (AFX) -- Large media conglomerates were mixed Tuesday, with Viacom slightly lower after getting a neutral rating in new coverage from UBS.
Viacom rose 23 cents to $38.69. Analyst Aryeh Bourkoff said that while the company has some of the best assets in the industry, its dependence on cable advertising puts it at some risk as ad spending shifts to digital media.
Time Warner , CBS Corp. and John Malone's Liberty Media gained modestly. Large media company stocks have generally been out of favor for more than a year, as concerns about an uneven ad market, uncertainty about changing consumer habits and ongoing media fragmentation has concerned investors. This story was supplied by MarketWatch. For further information see
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