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This is Chris Redgrave for Zions Bank Speaking on Business.
Utah is really on a roll right now, and people are starting to notice. Our business climate is strong with some major companies now calling Utah home and our employment base continuing to grow. Another strong sector of our economy is tourism. Annual traveler spending in Utah is over $6 billion, and we have almost 20 million tourist visits each year. In fact, around 9 percent of Utah jobs are in travel and tourism related industries.
An important part of this thriving tourism industry is our ski industry. During the 2010-2011 ski season Utah's 14 ski resorts attracted 4.22 million skier days — the second busiest ski season in state history. It's a testament to the strength of the Utah ski product. The 2012 season also marks the 10th anniversary of the winter games in Salt Lake City.
This year Sundance Resort is expanding the terrain park to increase their night skiing operations. With additional lights in place, this will enhance the night skiing experience in the park, offered on Monday, Wednesday, Friday and Saturday nights until 9 p.m. during the ski season.
Sundance also added the "Outlaw Trail" this year. This is a themed trail for children and can be accessed from the midway stop on Ray's Lift. With scenes reminiscent of the old west, it's sure to be a favorite for Sundance's young riders.
This Utah classic also offers other programs for their visitors like Night Owling where you can get a guided cross-country tour and ski rental for $30 or the Full Moon Ski or Snowshoe where you can snowshoe under a full moon. There's also the Art Shack on property where you can take workshops on anything from pottery and painting to jewelry making, printing or photography.
In less than a month visitors will be streaming into Utah for the world-famous Sundance Film Festival. Sundance Resort will offer screenings for some of the films, as well as a shuttle to Park City for visitors who want to experience the festival there.
For Zions Bank, I'm Chris Redgrave, speaking on business.
Sundance Resort 8841 N. Alpine Loop Rd. Sundance, UT 84604 801-225-4107 www.sundanceresort.com