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However underwhelmed the initial response to its launch may have seemed, the iPhone 4S just broke Apple's sales records. The company's latest smartphone, which was unveiled last week, sold over 1 million units in its first 24 hours of being available to pre-order.
To put things in perspective, when the iPhone 4 launched last year, it set a record for Apple by racking up 600,000 pre-orders in a single day. Even though it's not the dramatically overhauled iPhone 5 many were hoping for, Apple's latest gadget has smashed the company's previous single day sales record by more than 66 percent. In terms of first day pre-orders, the iPhone 4S is the most successful product Apple has ever released.