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The Beach Boys are embracing the social media age by crowdsourcing videos for two of their classic songs Good Vibrations and Heroes and Villains to generate some buzz for the Nov. 1 release of The SMiLE Sessions.
The band and label Capitol Records are working with crowdsourcing platform provider Tongal on the effort, which dangles a total of $10,000 in prizes.
For the first phase of the contest, which runs through Sept. 15, contestants are challenged to come up with concepts for the video that must be explained in 250 words or less. The creators of the five winning concepts will receive $250 plus a two-CD set of The SMiLE Sessions. Contestants then have four days to shoot a video based on one of the concepts. Creators of the top video will get $5,000, second place gets $2,000, third gets $750, and fourth and fifth get $500.
The effort supports The SMiLE Sessions, which is billed as the definitive collection of music the band recorded in 1966 and 1967 while working on the SMiLE album. That album was never completed and marked the end of a period in which the band was viewed as a creative force on par with The Beatles. Rolling Stone dubbed the work The most famous unfinished album in rock and roll history.
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