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Mobile application analytics company Localytics has spent time researching how users interact with their iPads and found that users spend the most time with news apps while games were the most frequented apps. Localytics measures usage sessions of apps that have it installed and the data in the study comes from monitoring when apps were opened and subsequently closed. Localytics findings show the cross-section of the app market that can be a good source for developers that want to understand how their audience is interacting with their applications.
Compared with the average user session of an iPad app, users used their news apps two-and-a-half times longer than the average app. Music apps, like Pandora or Spotify, averaged nearly two times the average usage. Sports, entertainment and games were the low items for average session length while games had the most sessions per month. Check out the charts below for more details.
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Localytics notes, "the iPad's reputation as a reading and gaming device appears to be well deserved."
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