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Michelle Franzen, NBC NewschannelHere in the U.S., Kellogg's promises to reform foods marketed to kids. That includes Pop-Tarts, Fruit Loops and Apple Jacks.
When it comes to marketing Kellogg's will only advertise foods containing 200 calories or less, no more than 2 grams of saturated fat, no more than 230 milligrams of sodium and no more than 12 grams of sugar.
The changes were announced after parents and advocacy groups concerned about child obesity threatened to sue the cereal giant. "This is really the first agreement there has been that sets a limit on the kinds of products that can be marketed to young children," says Michael Jacobson, the Executive Director of the Center for Science in the Public Interest.
Nutritionists praised the changes, but urged parents to pay closer attention to portion size and teach kids healthy eating habits.
The changes in cereal and nutrition labels should be in place and on the shelves by the end of next year.