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Are Facebook and Twitter necessities?

Are Facebook and Twitter necessities?



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SALT LAKE CITY -- Do you Facebook and Twitter? Are you LinkedIn?

If you're a young adult, the "online you" is probably growing all the time. If you answered "no" to those questions, one media specialist suggests you might want to consider social networking.


You're kidding yourself, if you think you don't need to be on these social media networks.

–- David Politis, Public Relations Specialist


Consider this: If Facebook were a country, at 500 million members, it would be the third largest country in the world. Twitter is on pace for 200 million users by the end of the year, and LinkedIn counts 80 million members.

"You're kidding yourself, if you think you don't need to be on these social media networks," says public relations specialist David Politis.

He makes the case that everyone in the workforce needs to be on Facebook, Twitter and LinkedIn. If you're looking for work, he says it's critical.

"Those three, at a minimum, you have to have those," he says.


It is a way of you communicating with your prospective employers, customers, partners, your network on a professional level.

–- David Politis, Public Relations Specialist


The social network platforms are your media channels: your online profile. "It is a way of you communicating with your prospective employers, customers, partners, your network on a professional level," Politis says.

When someone first suggested I start a Facebook page, I resisted. I thought it was for teenagers and had a lot of preconceived notions. Once I was on Facebook, I found benefits.

The public relations specialist points out, Facebook can be different things to different people. In my broadcast journalism, it's great for promoting stories, developing leads and finding sources.

Politis convinced me to sign up for Twitter for the same reasons. I don't have to be as prolific as Lady Gaga or Ashton Kutcher, but I may find it useful.

Politis calls Twitter a great resource for finding someone you don't know how to find. It's also a form of personal reporting.

If you need to network with prospective employers, customers or like-minded individuals, he says LinkedIn makes sense.

"It's probably the best resource for putting your resume and your information out there," says Politis.

Facebook can blend personal and professional. But, Politis says he is selective about his friends.

"I only confirm people I know, or they're in my business, or that I think I'd like to know, or should know."

He doesn't suggest that you need to keep up with your social media platforms obsessively, but even if it's modestly, he says you have to be involved. At minimum, each day he sends birthday greetings to the people in his network, just to keep that network alive.

Politis also reminds all of us that content on the Internet lasts. So, think about what you post, who might see it, and the kind of impact it will have.

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E-mail: jboal@ksl.com

Jed Boal

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