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Why All the Hype Over Apple's iPhone?

Why All the Hype Over Apple's iPhone?

Estimated read time: 1-2 minutes

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Lawrence Scott, NBC NewschannelApple's highly anticipated iPhone is due to hit stores in just a few weeks.

It's been treated almost as top secret to this point. Only a handful of analysts have seen it or used it in person.

Starting at $500, it's the marriage of the iPod and a cell phone, with a bit wireless internet device thrown in.

Ben Bajarin is a consumer technology analyst for San Jose-based Creative Strategies. "People at this point clearly are carrying around two devices. A lot of the younger demographic that I work with they're carrying their iPod and their cell phone and many of them won't leave their house without it."

Part of the retail strategy is to not just sell the iPhone in Apple stores but also AT&T mobile retail outlets where they're starting to get wired. "There's a lot of people coming in. There's a lot of kind-of fervor around this phone. We're just anticipating it's going to be a great phone, it's going to be a great launch for us," says AT&T's Russell Jones.

The iPhone isn't exactly revolutionary. Several cell phones already on the market have MP3 players built in. It's the iPhone's user interface that has people talking. "From what we've seen and everything we've heard about the phone it's going to do things in different ways than we've every seen before," explains Jones.

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