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TABULA RASA SOCIAL STATIONERS

Posted - Oct. 5, 2010 at 1:35 p.m.



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This is Chris Redgrave, the new voice for Zions Bank Speaking on Business.

Tabula Rasa Stationers, in Salt Lake City's Trolley Square, is the kind of place where you know just by looking at the products that you're seeing special things you wouldn't find anywhere else.

In meeting with store owner Sean Bradley, I noticed not only how extraordinary the inventory was but also how abundant. Sean said he's looking for largess not excess. This exciting store will be celebrating 25 years in business next year.

Let's face it: the Internet is affecting the brick and mortar shopping experience; but, with Tabula Rasa, that's exactly what you want. As Sean said, "It's a three-dimensional experience." Not to mention, shoppers can enjoy leaving with their purchase in hand. He said shopping is not a "key word . . . it's a tactile experience."

It reminds me of a wonderful museum store, with everything from French chocolates and soaps to the best fountain pens. Without a doubt, this is the store for those friends who are hard to buy for. Tabula Rasa carries only the highest quality stationery and has built a reputation as the place to go for any type of invitation.

They have vendors like Crane paper who have been in business for more than 200 years. This iconic American company is still owned by the same family. In fact, they've only used rag cotton and never wood pulp to make the paper. By the way, Crane is the same paper used to make United States currency. Tabula Rasa works with only the best.

A popular method of printing invitations is letter press, noted for "evidence of hand." As an interesting fact, the Gutenberg Bible is an example of letter press. Each invitation at Tabula Rasa created in this way is hand pressed. No two are alike. It's considered organic in its approach.

This is a fantasy store that at the same time provides the practicality of stationery and formal invitations and announcements as Sean says, "takes you from cradle to grave."

For Zions Bank, I'm Chris Redgrave, speaking on business.

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