News / Utah / 

Utah Boosts Tourism Advertising Budget

Utah Boosts Tourism Advertising Budget

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

(KSL News) A boost in advertising could prove useful for Utah's tourism this summer.

Utah's tourism director, Leigh von der Esch, says Utah bumped its summer tourism advertising budget from $2 million to more than $3 million.

She says the first day the ads ran, the number of calls to a tourism information line jumped 300 percent or more. Von der Esch predicts Utah will outperform the rest of the country in visitor growth this summer.

Most recent Utah stories

Related topics



Catch up on the top news and features from, sent weekly.
By subscribing, you acknowledge and agree to's Terms of Use and Privacy Policy.

KSL Weather Forecast