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High-Tech Execs Meet with Lawmakers Over Keyword Law

High-Tech Execs Meet with Lawmakers Over Keyword Law



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SALT LAKE CITY (AP) -- A Utah law that sets up a trademark registry aimed at restricting rival advertisers on the Internet will likely NOT be enforced when it takes effect on Monday.

That's what lawmakers said after meeting with high-tech executives.

Yesterday, officials from Google, eBay, Microsoft, AOL, Yahoo and Overstock.com met with lawmakers to register their complaints about the law.

The law would allow any company to create an "electronic" trademark and stop rivals from using those marks to make their advertisements appear on search engines and other Web sites that use keyword-triggered advertising.

The Legislature unanimously approved the Trademark Protection Act back in February despite warnings from state lawyers that it could be overturned in court.

Google and other Web sites allow competitors to bid on the right to key off another's brand or product names. The bidding determines the order in which rival ads appear on a page of search results.

---------- Information from: The Salt Lake Tribune.

(Copyright 2007 by The Associated Press. All Rights Reserved.)

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