News / Utah / 

Utah mom's recipe-based blog a hit

Utah mom's recipe-based blog a hit

Estimated read time: 1-2 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

SOUTH JORDAN -- When Laura Powell began blogging about some of her favorite recipes as a creative outlet, she had no idea it would generate into a site that now gets around a quarter of a million hits every month. But is has. In fact, it's caught on to the point that her hobby produces a full-time income, for a few hours a week of work.

Powell's site,, was her way of sharing simple yet creative recipes for people who wanted to make items from things that were already in their house -- not from necessarily exotic, hard-to-find ingredients.

"They're pretty straightforward and easy," Powell says. "So, even cooks who are beginners can make them."

Recent entries included "Fresh Orange Cupcakes with Butter-cream Frosting" and "Rosemary Focaccia."

The South Jordan mother says it started when her husband lost his job.

She said, "I was a blog follower and one day I just decided, ‘Hey I can do this.'"

She said she wanted to create a family-friendly site that, among other things, helped get families together more often around the dinner table.

Unlike many other businesses, Powell thinks the downturn in the economy has been good for her blog, which attracts national advertisers.

"There have been people who've left comments who've said they're grateful that they're able to cook at home," she says. "They can get home and they can cook now and they don't feel like they have to go out and buy something to eat."


Related Links

Marc Giauque


    Catch up on the top news and features from, sent weekly.
    By subscribing, you acknowledge and agree to's Terms of Use and Privacy Policy.

    KSL Weather Forecast