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OREM -- Utah Valley University is looking for a new name for its events center, which until Tuesday was named after a former president of The Church of Jesus Christ of Latter-day Saints.
The school says the original donors of the events center -- who requested the name of David O. McKay to be on the building -- now say it's time to remove the name as a way for the school to raise money through naming rights.
"Any responsible serious university has to give its everything to secure as many resources as it can to help protect the institution mission we have before us," said Holland.
Some students say they aren't happy with the move, saying the school loses part of its history by taking off the McKay name.
At the events center the statue of David O. McKay has been removed and relocated to the education building.
The school is hoping for a good-sized, but fair market-value price for the naming rights even in a tough economy because the building is the most visible on campus from Interstate 15 and it sits on the corner of Utah County's busiest intersection, the University Parkway exit.
"It will be, I think, the most prominent university naming opportunity in the state," said Holland.
The school will now start accepting naming right offers from businesses and individuals. It's unsure at this point what the asking price will be and where the money will be used once the naming rights are sold.
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Story compiled with contributions from Randall Jeppesen and Sam Penrod.
