Indiana group pulls ad it copied from Salt Lake City promo

Indiana group pulls ad it copied from Salt Lake City promo

(F11photo/Shutterstock)


Save Story
Leer en espaƱol

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

SOUTH BEND, Ind. (AP) - A northern Indiana tourism agency has apologized for copying an advertising campaign that was first used to promote Salt Lake City.

Visit South Bend Mishawaka pulled its $20,000 tourism spot after receiving a letter from Love Communications. The Utah-based ad agency developed a promotional campaign for the Salt Lake Convention and Visitors Bureau last year.

The South Bend Tribune reports a video made for that campaign flashes the slogan, "There's Nothing To Do In Salt Lake" across the screen. It is followed by footage of groups enjoying the city's nightlife and amenities.

Visit South Bend Mishawaka used the same concept in their video but altered the slogan to "There's Nothing To Do In South Bend."

Love Communications did not threaten legal action, but noted the idea was theirs.

(Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Most recent Utah stories

Related topics

Utah
Associated Press

    STAY IN THE KNOW

    Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the KSL.com Trending 5.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast