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Seeking individuals with experience as Web Analytics Analyst, Digital Marketing Analyst, eCommerce Analyst, Web Marketing Analyst, Online Marketing Analyst, or Optimization Analyst. The Web Analytics Analyst is primarily responsible for analyzing website visits, online campaign performance, online transactions, competitive intelligence and customer behavior data in response to online and mobile initiatives. This is a part time position with full time potential. As market segments become better defined, this role will guide the product strategists in more effective use of their marketing dollars. The Web Analytics Analyst will work closely with cross functional teams (web development, design, content, eCommerce managers, and marketing) and utilizes Google Analytics, Optimizely (and other tools) to report on and analyze key metrics aimed at understanding and optimizing site design and content on our various web properties. Web Analytics Analyst will be responsible for understanding how Blue Earth Nutrition functions and how it might best be served using web analytics data, and then using that understanding to create relevant analyses of customer experience and purchase behavior and actionable recommendations to product strategists. Candidate will need excellent technical and communication skills, both in order to access the required information from several systems and also to explain its relevance to non‐technical business partners in a way that is actionable and comprehensible to them. The ideal candidate is a person who understands and loves online marketing (SEO, SEM, Email, Social, and Display), analytics, SQL, and web technology.
Relocation costs may be covered.
??Conversion, Usability & Web Analytics ??Understand the customer and improve the online experience for them to increase conversion ??Analyze customer behavior, evaluate key metrics, and understand market trends ??Optimize the whole funnel through testing and targeting approaches including: A/B testing, multivariate (MVT), and segmentation ??Manage conversion tests: plan, execute, analyze and follow up ??Landing Page Optimization ??Cooperate cross-functionally with designer, content, and developers??Solid understanding of web analytics ??Data driven, results oriented, and with excellent problem solving skills ??Excellent writing and communication skills ??Initiative taking and hard working with a strong determination to succeed ??Team player with project management skills ??Ability to multi-task and support multiple projects at the same time ??Strong skills with the office apps (Google Docs, spreadsheet, presentation) ??Weekly and monthly follow up on conversion tests, results, and implementation Beneficial- ??Experience of Search Engine Optimization (SEO) and/or Search Engine Marketing (SEM) ??Familiar with HTML, CSS, and Photoshop ??Degree in Marketing, Web Analytics and/or Design
Please submit your resume to firstname.lastname@example.org. Please make sure to include a contact phone number that you can be reached at.