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One of Utah???s top employers is looking for a Paid Search Specialist to manage all PPC/CPM/SEM activities. Not only will this Specialist be managing the different PPC channels for DigiCert, but they???ll also be engaged in the exciting process of strategizing, building and optimizing all things online advertising. They will work closely with two other online marketers, and will own the primary responsibility for driving new strategies and working through those strategies to improve reach and efficiency of online pay per click advertising. DigiCert is one of the largest and fastest growing Certificate Authorities in the world. We issue digital certificates that are used to secure websites with SSL/TLS encryption. Our growing roster of over 72,000 customers includes world-famous brands like Sony, Wikipedia, Yahoo!, AT&T, and BMW. In 2012 alone, we were awarded the Inc. 500|5000, Deloitte Technology Fast 500, Utah 100, UV50, and the Alfred P. Sloan Award for Business Excellence in Workplace Flexibility. It???s easy to see why we???re growing our team! Come be a part of an exceptional business with exceptional growth and opportunity! Essential Duties and Responsibilities: ??? Report to Online Marketing Manager. ??? Manage pay per click efforts on Google AdWords, Bing, remarketing platforms and additional networks as identified. ??? Plan, build and interpret results from A/B and multivariate testing of offers, creative and promotional copy. ??? Strategize and carry through plans for optimization of accounts based on keyword research, ad copy testing, landing page performance and product positioning. ??? Use AdWords/Bing reports, Excel spreadsheets and Google Analytics to track and report on all paid advertising campaigns. ??? Take responsibility for expanding display network advertising campaigns, for the purpose of improving sales, generating new leads and strengthening lead nurturing efforts. ??? Manage relationships and stay up-to-date on upcoming features from Google, Microsoft and other PPC partners. ??? Other duties as assigned. As one of the fastest growing companies in Utah County, DigiCert provides a fun, casual, and flexible environment. Additionally, we offer extremely competitive compensation and provide generous medical, dental, vision, life, and disability benefits, along with a 401(k) plan with employer match, a flexible spending account, and educational assistance. We also think you???ll enjoy our fully stocked break room, company trip and quarterly activities just to name a few of the many perks.
Relocation costs may be covered.
??? 2+ years experience in AdWords, Bing and Google Analytics. ??? Google AdWords Certification. ??? Retargeting experience with AdWords and other networks. ??? Conversion and landing page optimization. ??? Experience with bid management tools (Marin, Kenshoo, etc) a plus. ??? You are a self-starter with the ability to multi-task several projects in a fast-paced environment. ??? You are a perfectionist, driven to deliver your best while meeting strict deadlines. ??? Outstanding written communication skills. ??? HTML knowledge a plus. ??? Bachelor???s in Marketing, Communications, Computer Science, or other equivalent degree.
Please email a résumé to firstname.lastname@example.org.