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General Purpose Develop, establish and maintain all marketing strategies for multiple brands to meet organizational objectives. Effective management of the marketing, advertising and promotional staff and activities of the organization. Main Job Tasks and Responsibilities ???Develop, manage and coordinate all marketing, advertising and promotional strategies, activities, budgets and staff for multiple brands ???Work directly with Graphic Designer to concept, design and develop all marketing, advertising, packaging, point of purchase and other promotional print and electronic creative media for multiple brands ???Write copy for marketing collateral ???Develop, implement and measure all social media strategies for multiple brands ???Develop, implement and measure all promotional and public relations programs that enhance the company's image ???Conduct extensive market research to determine market requirements for existing and future products of multiple brands and analyze customer research, current market conditions and competitor information ???Develop, implement and measure strategic marketing plans and projects for multiple brands
Relocation costs may be covered.
Education and Experience ???Marketing or business-related bachelor???s degree required ???10+ years of experience in all aspects of developing, executing and measuring marketing strategies required ???Technical and professional marketing skills required ???Proven experience in customer and market research required ???Experience in managing a team of marketing professionals required ???Experience with relevant software applications including the Adobe suite required ???Relevant archery product and industry knowledge preferred Key Competencies ???Excellent written and verbal communication skills ???Organization and planning ???Problem analysis and problem-solving ???Team-leadership ???Formal presentation skills ???Persuasiveness ???Adaptability ???Innovation ???Good judgment ???Decision-making ???Stress tolerance ???Collaboration In an effort to promote a healthy lifestyle and work environment Hoyt only hires NON-TOBACCO users.
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