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Traeger Grills is currently in search of a full-time Email Marketing Manager to work with our Online Marketing team in Springville, UT. The Email Marketing Manager will manage the daily execution and optimization of our Email Marketing Programs. You will be responsible for managing all aspects of email marketing including: email content production, list management, campaign planning, development, QA, deployment, testing and optimization, as well as analytics and reporting. Responsibilities - Manage the email process including planning and executing segmented, life-cycle, triggered and promotional email campaigns - End-to-end responsibility for targeted campaigns, including template coding, deployment, reporting and communication with management. - Identify ways to optimize the current email program (trigger based programs, reactivation programs, social media campaigns, etc.) - Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics - Define segmentation and develop customer lifecycle messaging to achieve higher engagement and higher repeat rates - Weekly, monthly and ad-hoc reporting on email performance metrics and analyze findings to identify opportunities to drive email revenue - Develop A/B testing strategy and optimize campaigns based on learning???s and business needs - Integrate personalization and dynamic content to campaigns
Relocation costs may be covered.
- BS or BA required, concentration Marketing a plus - 2-3 year of experience in online email marketing - Must have experience using an ESP such as ExactTarget, SilverPop, MailChimp, etc. - Interest in web analytics, customer lifecycles, and triggered marketing campaigns - Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify optimize current business and identify new opportunities - Excellent copywriting skills - Ability to manipulate basic HTML - Impeccable attention to detail without sacrificing deadlines - Team oriented, highly organized and an expert multi-tasker able to work in a fast paced environment - An understanding of the Traeger Grills customer and brand identity
To apply visit http://www.traegergrills.com/jobs/11/application