Job Descripiton
Support the analytic needs of a business unit by analyzing marketing campaigns include web traffic using (google analytics), social marketing, email marketing, etc.
Use tools to produce reports relating to outcomes.
Create holistic dashboards by pulling data from different data sources and websites for presentations to management team.
Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.
Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc).
Typical Deliverables:
• Weekly, monthly reports (excel, BI tools, clickstream analytics).
• Lead development of management dashboard .
• Data consolidation and validation.
• Coordinating tags, tracking parameter implementations.
• Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis.
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members.
• .
Knowledge / Background / Experience:
• Bachelor’s degree
• Experience with analyzing marketing cmapaings from google analytics, CRM databases, marketing research, etc.
• Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
• Experience in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
• Excellent communication skills and ability to interact with all levels of end users and technical resources.

Bachelor's Degree

Contact: Karen Worrell
Phone: 801-355-6002
Email: kworrell@alliancehealth.com

Please submit your resume to Karen.