Smarter people use iPhones, study says

Smarter people use iPhones, study says

(File)


Save Story
Leer en español

Estimated read time: 2-3 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

NEW YORK (CNNMoney) — Are you an iPhone user? Congratulations! You're probably smarter than the Android owner sitting next to you.

A new study conducted by online advertising network Chitika found that states with more college graduates tend to also have higher iPhone sales.

Alaska (66 percent), Montana and Vermont have the largest percentage of iPhone users. New Mexico (41 percent), Iowa and Delaware have the lowest share of iPhone sales per capita.

Notably, Chitika found that increased wealth is also linked to greater iPhone sales — but since college degrees also correlate with higher incomes, Chitika says those results are redundant.

Other studies have found similar results. Rich, white males tend to buy more iPhones, particularly in the first weeks that they go on sale.

In the first month of sales, nearly 80 percent of iPhone 6 and iPhone 6 Plus buyers in the United States were male, and more than 60 percent made over $75,000 a year, according to Slice, a company that tracks consumer purchases.

#poll

The study also notes that iPhone sales correlate to population density. The more densely populated the state, the greater the chance that iPhone sales will be higher in that state.

On a whole, Google's Android sales are significantly higher than Apple's sales, but the iPhone remains the single most popular smartphone in the United States. More than 42 percent of U.S. smartphones are iPhones, according to comScore. Runner-up Samsung commands 28 percent of the U.S. market.

Yet it's important to take Chitika's results with a grain of salt. Even Chitika admits that its results "are not comprehensive." Because the company focused on states and not smaller regions, such as cities or neighborhoods, the results lack "a great deal of granularity."

Here's the state-by-state breakdown, according to Chitika.

Alaska: 65.5 percent
Montana: 60.1 percent
Vermont: 59.4 percent
Hawaii: 58.7 percent
Mississippi: 58.7 percent
Connecticut: 58.1 percent
Massachusetts: 56.6 percent
New York: 56.2 percent
Kansas: 55.6 percent
New Jersey: 55.3 percent
California: 53.3 percent
Louisiana: 53.3 percent
South Dakota: 52.9 percent
West Virginia: 52.4 percent
New Hampshire: 52.1 percent
Rhode Island: 52 percent
Illinois: 51.5 percent
Georgia: 50.8 percent
Idaho: 50.8 percent
Kentucky: 50.5 percent
Nevada: 50.5 percent
Arkansas: 50.4 percent
Maine: 50 percent
Virginia: 50 percent
Oregon: 49.7 percent
Pennsylvania: 49.5 percent
Wyoming: 49.5 percent
Nebraska: 49 percent
Utah: 49 percent
North Dakota: 48.5 percent
Colorado: 48.3 percent
Minnesota: 48.3 percent
Tennessee: 48.0 percent
Maryland: 47.8 percent
South Carolina: 47.2 percent
Alabama: 47.1 percent
Ohio: 46.3 percent
North Carolina: 46.2 percent
Florida: 45.8 percent
Oklahoma: 45.1 percent
Texas: 44.9 percent
Arizona: 44.6 percent
Indiana: 44.6 percent
Michigan: 43.8 percent
Missouri: 43.6 percent
Washington: 43.6 percent
Wisconsin: 43.1 percent
Delaware: 42.2 percent
Iowa: 42.1 percent
New Mexico: 40.5 percent

The-CNN-Wire ™ & © 2015 Cable News Network, Inc., a Time Warner Company. All rights reserved.

Related links

Related stories

Most recent Features stories

David Goldman

    STAY IN THE KNOW

    Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the KSL.com Trending 5.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast