LDS Church releases video to launch #ShareTheGift campaign

(Mormon.org/YouTube)


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SALT LAKE CITY — In a new video, The Church of Jesus Christ of Latter-day Saints promotes a month-long initiative to encourage people to recognize Jesus Christ as the ultimate Christmas gift and to share his example.

The video, titled “He is the Gift,” first portrays the busyness of the holiday season then informs viewers why the birth of Jesus Christ is a sacred gift for everyone, even more than 2,000 years after the event.

“I invite each of us to flood the earth with the messages of righteousness and truth found in the He Is the Gift initiative,” Elder David A. Bednar of the Quorum of the Twelve Apostles said in a statement in December’s issue of the Ensign. “By using the hashtag #ShareTheGift, we can sweep the earth with timeless — and timely — messages of the Savior Jesus Christ.”

The Church created a website for people to access inspiring material they can share with others with the accompanying hashtag #ShareTheGift.

The website provides resources regarding information about who Jesus Christ is and how one can become closer to him.

Additional videos are available on the website, featuring Latter-day Saints who overcame trials by leaning on Jesus Christ.

“Christmas is a time of reflection on what we can become because of God’s sacred gift,” Elder Russell M. Nelson of the Quorum of the Twelve Apostles said in the Ensign. “May we find greater holiness in our own lives and share the gift with others this Christmas season.”

The #ShareTheGift initiative follows another video released by the LDS Church earlier this year, #BecauseofHim.

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Megan Marsden Christensen

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