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This is Chris Redgrave for Zions Bank, speaking on business.
Retail has always been where it's at for D'Arcy (darcy) Vandenberg. She started into home decor at 15, but has always loved fashion. She didn't hesitate to open her first Chic Style four years ago in 2009.....
When she went to market at that time, she said nobody was there and they couldn't believe her timing. People were afraid for her, but she said it was a great time to get into the business. Her first Chic Style opened in Eden, and she has since expanded to two additional locations, one in South Ogden and the third in Bountiful. D'Arcy is a great example of why the Harvard Business Review ranks Utah as one of the states with the highest percentage of entrepreneurial personalities.
Chic Style offers a quality product with affordable pricing, so anybody can shop here. D'Arcy says it's all price points from low to upper end with sizes from 0 to 14 in juniors and women's. The inventory in each store changes every week, and it's geared for the market it's in. Eden is the most casual, South Ogden is trendy and edgy while Bountiful is for classic and layered looks. Some of D'Arcy's top lines include Niki Biki (bick-ee), Kut from cloth and Ashley Bennett Stoddard jewelry.
You'll also find a selection of sweet treats. The salted caramels are especially popular, and at under 100 calories each, customers can enjoy them without guilt.
One of the important things Chic Style offers is a frequent shopper program where you get 10 percent off your next purchase each time you spend $200. Customers love this and it's a huge reason D'Arcy's building brand loyalty....
Plenty of people just want someone to recommend what they should wear or encourage them to try something new. So, all 7 Chic Style employees are good at putting outfits together for people ... They help customers find clothes that look good for their body types... Chic Style has an enormous range of customers, from teens to grandmas, so it just depends on what they're looking for...
For Zions Bank, I'm Chris Redgrave, speaking on business.
Chic Style With locations in Eden, South Ogden and Bountiful www.chicstyleutah.com
