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This is Chris Redgrave for Zions Bank Speaking on Business.
Ace Camp is a well-known name in Asia — but not here in the United States...That's one of the main reasons Mike Beverly jumped at the opportunity to open the U.S. market, starting right here in Utah....Mike has been involved with the outdoor industry for years, so he knew the name and reputation.... When he heard Ace Camp was opening in America, he was all over it...
Part of Mike's responsibility with Ace Camp is not only to start and grow this business but to bring it an American flavor..... He's choosing the product line that will be distributed here, along with what new products and packaging will be offered.... With such a strong background in the outdoor industry, Mike is well equipped to head this operation. Utah is a great location since the outdoor industry contributes around $6 billion to the economy every year.
One of the top-selling products Ace Camp offers is called flame sticks.... This is the product Backpacker magazine named the coolest item under $35 at the Outdoor Retailers Convention last January.... It's a waterproof fire starter, and you can use it for campfires, fireplaces or stoves.... You can even cook with it or boil water. It's made with recycled, non-toxic material, and you won't find it anywhere else.
There's plenty of other outdoor products and equipment too, from stoves, pots and pans to lighting,... You'll find plenty of gear, including a line of glow-in-the-dark stakes and tent lines...And one of the truly original products they carry is called Munkees, a fun keychain accessory line that includes bottle openers, lights and little flashlights...For anyone not into camping, there are emergency preparedness products like mylar blankets and emergency kits...
Ace Camp is making its mark, both in Utah and around the country. And Mike is excited to be a part of the ground floor growth... If you love the outdoors, you'll be hearing this name soon...
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For Zions Bank, I'm Chris Redgrave, speaking on business.
Ace Camp 2275 S. West Temple Salt Lake City, UT 84115 801-415-0400; www.acecamp.com
