Estimated read time: 2-3 minutes
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
This is Chris Redgrave for Zions Bank Speaking on Business.
It all started when Dr. Steve Porter observed the disconnect happening between patients and their doctors. With an average appointment time of seven minutes, more often than not they'd leave frustrated because their questions hadn't been answered. Sometimes patients were too intimidated to ask questions while other times they were absorbing news about a diagnosis.
That's when Dr. Porter got the idea to start a publication from doctors to patients, written in terms they could easily understand. This became What Doctors Know magazine. It started as a local healthcare publication with four medical experts in different disciplines. It really took off when the team connected with over 350 major medical research centers around the country like the Mayo Clinic, Harvard, Johns Hopkins, Cornell and UCLA, who came together to better connect with their patients.
What Doctors Know is now a national publication designed to educate and inform patients on everything from basic questions to the newest medical technology. It's written with both consumers and doctors as the target audience, so it has a wide appeal. In fact, Executive Director Larry Myers said one allergist recently learned about a brand new eye surgery after reading the magazine.
Dr. Porter says what really made What Doctors Know take off is their affiliation with e-Readers. This helped the publication reach a national audience and in a format where it's easy to download the newest magazine as soon as it's available. They're currently in discussions to not only have the publication pre loaded onto a well-known e-Reader, but to take it to an international audience. They're also in the process of revamping the What Doctors Know website, whatdoctorsknow.com, to make the information more accessible and user-friendly. However, plenty of places are still interested in the print version of the magazine too, like hospitals, pharmacies and doctor's offices. No wonder Utah is tops in the nation for entrepreneurism and has one of the best healthcare systems.
Zions Bank is offering a brand new free business toolkit on everything from marketing to technology infrastructure. Talk to your banker about it today. Member FDIC
For Zions Bank, I'm Chris Redgrave, speaking on business.
What Doctors Know Magazine 1755 E. Legend Hills Dr. #100 Clearfield, UT 84015 801-825-4600 www.whatdoctorsknow.com
