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-- WITH PHOTO -- TO BUSINESS, RETAILING, AND TECHNOLOGY EDITORS:
OpiaTalk Launches with Skype, Microsoft; Pioneers "Hyper-Conversion"
for Online Retailers
BALTIMORE, April 15, 2014 /PRNewswire/ -- OpiaTalk is pleased to
announce that Skype, a division of Microsoft, is the first paying
enterprise client to deploy the startup's hyper-conversion widget for
online retailers.
Photo - http://photos.prnewswire.com/prnh/20140414/73118 Logo -
http://photos.prnewswire.com/prnh/20140414/73117
Launched in early March, OpiaTalk is pioneering hyper-conversion for
online retailers with its e-commerce widget, which increases both the
speed and volume of online sales. The OpiaTalk widget allows retailers
to offer on-site, time-sensitive promotions while simultaneously
taking advantage of users' social connections in real time.
Skype is using OpiaTalk's Widget-as-a-Service (WaaS) solution to
schedule promotions that allow participants to receive 20 percent off
purchases of Skype eGift cards. When the scheduled promotions are
running, Skype gift card sales are converting organic traffic at four
to five times industry average.
"Social commerce is evolving, and we see participatory commerce
(p-commerce) as the future," says OpiaTalk CEO Tom Popomaronis.
"Consumers have become extremely savvy about online shopping; they
want something to do to keep their attention. P-commerce is all about
engagement and action. The more you engage customers and give them
opportunities to take action, the more likely they are to buy. The
converse is also true - if you're not engaging them, you're losing
them. OpiaTalk is based on the tenets of p-commerce: the widget is fun
and interactive for customers, and it also hyper-converts traffic and
taps into valuable consumer data for retailers. It's a win/win for
customers and merchants."
Skype's results are consistent with what other early OpiaTalk beta
testers saw:
-- High engagement: Of those interacting with the OpiaTalk widget,
over 40% opt in by signing in through Facebook or entering their first
name and e-mail to receive the promotion.
-- Hyper-conversion: When an OpiaTalk campaign is running, Skype's
conversion rate in the widget has reached 10%, representing a 4-5x
improvement over the industry average.
Initially launched in private beta in late 2013, OpiaTalk integrates
seamlessly with a retailer's site and allows customers to receive a
promotion code only unlocked when a specified number of other users
join the widget. Users can invite Facebook friends directly into the
widget, driving even more social engagement. To ensure speedy
conversion, the promotion code is only visible for 15 minutes, after
which it disappears - the user's experience is "use it or lose it." In
an industry where shopping cart abandonment hovers at 67%,
hyper-conversion is critical to increasing incremental sales.
Online retailers looking to increase customer engagement and
conversions are invited to go to www.opiatalk.com to see if they
qualify for a complimentary trial. OpiaTalk works with any platform
and any retailer. To see OpiaTalk in action, check out this demo.
OpiaTalk is currently looking to raise additional capitalto fuel rapid
expansion.
About OpiaTalk
OpiaTalk is pioneering "hyper-conversion" through its widget for
e-commerce retailers. The OpiaTalk widget boosts conversion rates at
four to five times the industry average, and OpiaTalk's social
commerce component and in-platform checkout capabilities are
engineered to convert organic site traffic into sales and decrease
cart abandonment rates.
The OpiaTalk platform combines social commerce with time-sensitive
offers to engage and convert online shoppers at a significantly
increased rate. The software is both scalable and customizable, and
retailers with above-average social media engagement and site
traffic-typically mid-market and enterprise-sized vendors-can expect
to see the greatest incremental return.
Read more news from OpiaTalk.
Contacts: Daniel Waldman, Email 443-326-3444
Tia Thayil, Email 516-808-3962 OpiaTalk.com
SOURCE OpiaTalk
-0- 04/15/2014
/Photo: http://photos.prnewswire.com/prnh/20140414/73118
http://photos.prnewswire.com/prnh/20140414/73117
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://opiatalk.com
CO: OpiaTalk
ST: Maryland
IN: REA ECM MLM WEB
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-- PH05268 --
0000 04/15/2014 12:30:00 EDT http://www.prnewswire.com
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