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-- WITH PHOTO -- TO BUSINESS EDITORS:
Leda Jewel Co. Launches New Website and Shop
NEW ORLEANS, April 3, 2014 /PRNewswire/ -- Leda Jewel Co., a jewelry
design boutique based in New Orleans, La., announces the launch of its
new website: www.ledajewelco.com. The site includes a dedicated online
shop, where collectors of Leda Jewel Co. pieces can indulge in their
love of exceptional jewelry.
Photo - http://photos.prnewswire.com/prnh/20140403/PH97331-a
Photo - http://photos.prnewswire.com/prnh/20140403/PH97331LOGO-b
Lydia Ksionda, owner and principal designer of Leda Jewel Co., is
inspired to create her one-of-a-kind jewels from a place of personal
joy. "I love to get lost in the pieces, in the craft, in the symbols
of love, wealth, healing and spirituality," she explains. "Then there
are the rocks. Some of them are so beautiful, they make me weep."
The designer crafts her unique baubles from the ground up-literally.
Each Leda Jewel Co. piece begins with a hand-selected gem, chosen for
its unique personality. "I like rocks, but I like them bigger and with
scars: fractures, inclusions, imperfections," Ksionda says. Though
some might see them as "flaws," these elements speak to each gem's
origins, telling the story of its birth and travels.
Ksionda, who studied traditional goldsmithing techniques, holds a
diploma in Jewelry Arts. This technical expertise allows her to
augment each gem's natural beauty with handcrafted settings and
wirework that showcase the jewel. "I have always thought that the
'underside' of things was important," she says. "I knew I wanted to
study metal, because it fascinated me. I could never figure out how
something could be a bracelet, or a ring. How did it get made? It just
seemed magical."
Each Leda Jewel Co. piece carries this magic within it. Imbued with
personal meaning, pieces become amulets to their wearers. "It takes a
special person to appreciate this type of work," Ksionda says. "I take
solace in knowing the jewelry goes to good homes. A huge thank-you to
all the guardians of my pieces!"
Leda Jewel Co. is named for Ksionda's aunt, who shared her niece's
passion for rare, beautiful gems and unparalleled artisanship.
Purchase inquiries and custom design requests may be directed to:
Leda Jewel Co. jewelry is handcrafted in New Orleans, La. from
ethically sourced gemstones and recycled fine metals. For more
information, visit www.ledajewelco.com , or follow on Facebook at
www.facebook.com/LedaJewelCo .
Read more news from Leda Jewel Co.
SOURCE Leda Jewel Co.
-0- 04/03/2014
/CONTACT: Lydia Ksionda, 504 982-1446
/Photo: http://photos.prnewswire.com/prnh/20140403/PH97331-a
http://photos.prnewswire.com/prnh/20140403/PH97331LOGO-b
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.ledajewelco.com
CO: Leda Jewel Co.
ST: Louisiana
IN: FAS JWL REA
PRN
-- PH97331 --
0000 04/03/2014 12:30:00 EDT http://www.prnewswire.com
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