Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
TORONTO (AP) — The Raptors' basketball-dribbling dinosaur logo will soon be extinct.
The NBA team has unveiled a sleek new logo that's a silver basketball, ripped by dinosaur claw marks, inside a red circle. The current dinosaur logo will be retired after this season.
The Raptors unveiled the logo in a short video clip Friday titled "This is our Shield." It's part of the team's "We The North" marketing campaign.
Canadian rapper Drake, the Raptors' global ambassador, had a hand in the redesign.
Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
