Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
NEW YORK (AP) — The NBA is adding its Twitter handle to its official game ball for next season.
The league announced the change on Thursday. The handle @NBA will be added to the left of the league's logo, making it the first game ball to have it in any of the four major pro sports in North America.
The NBA's Twitter account has 10.7 million followers, by far the most when compared to the NFL, MLB and NHL.
Unlike a few years back when the league tried to introduce a new synthetic leather game ball, the Spalding ball's composition will not change. The league quickly abandoned the synthetic ball.
Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.