Estimated read time: 4-5 minutes
Whether you're a born and raised Utahn or a Beehive State transplant, you know Utah is known for its breathtaking landscape and thrilling outdoor recreation. Unfortunately, air pollution continues to put this outdoor paradise at risk. While the state has enacted many laws and regulations to clean up the air, greater reduction of pollution requires buy-in from individuals and businesses.
With that in mind, business, government and community leaders launched the Clear the Air Challenge, an initiative aimed at reducing emissions and improving air quality. This challenge empowers businesses to contribute to a cleaner environment — while also benefiting their bottom line. In fact, there are many reasons Utah businesses should take up the Clear the Air Challenge.
Make an impact
By participating in the Clear the Air Challenge, businesses can make a tangible difference in reducing air pollution. Air quality affects everyone, and businesses play a significant role in the emissions produced through their operations.
By committing to reduce emissions, companies can contribute to a healthier environment and showcase their dedication to corporate social responsibility — which in turn can win customers.
According to Sustainable Brands, as many as two-thirds of consumers are willing to pay more for sustainable products and services. What's more, engaging in sustainable practices can enhance a company's reputation among customers, employees and the community.
Save money
While the primary goal of the Clear the Air Challenge is to improve air quality, businesses can also reap financial benefits by participating. One of the main ways to reduce emissions is by implementing energy-saving measures — and by optimizing energy efficiency, businesses can lower their utility bills and operating costs.
A National Renewable Energy Laboratory guide reads, "...the 4.6 million small buildings across the nation consume 44% of the overall energy used in buildings, presenting an enormous opportunity to cut costs, energy use, and greenhouse gas emissions."
Simple actions like upgrading to energy-efficient lighting, improving insulation and utilizing smart technologies can result in substantial savings over time. Additionally, participating in the challenge may make businesses eligible for financial incentives, grants or tax credits, further enhancing their cost savings.
Improve employee engagement
Good causes bring people together, and the same is true in business. The Clear the Air Challenge provides an opportunity for businesses to engage their employees in a meaningful cause. By involving staff in emission-reduction initiatives — like encouraging carpooling, promoting telecommuting or supporting public transportation — businesses can foster a sense of purpose and pride among their workforce.
That sense of purpose has a positive byproduct, too. According to Forbes, engaged teams have lower turnover, 21% more profitability and 17% higher productivity.
Drive collaboration
Participating in the Clear the Air Challenge allows businesses to connect and collaborate with like-minded organizations — which is always good for business. Engaging in a shared effort to reduce emissions opens doors for networking opportunities, partnerships and knowledge exchange.
This means businesses can learn from others' experiences, gain insights into successful sustainability practices and even explore potential joint projects. Collaborative efforts can amplify the impact of individual businesses and create a collective force for change, benefitting both the environment and the participating organizations.
Enhance long-term success
Addressing air pollution isn't just good for the environment, it's also good for business in the long term. According to a Harvard Health study, poor air quality can actually reduce cognitive function of people — employees — and can result in lower productivity. Additionally, it's imperative Utah works to clean up the air quality so tourism and business can thrive in the Beehive State.
Improved air quality can attract more tourists, foster a healthier workforce and create a favorable business climate. Moreover, by adopting sustainable practices and reducing emissions, businesses position themselves to thrive in an evolving marketplace that increasingly values environmental stewardship.
Whether you own a business, work at one, or just want to make an effort to clear our air, the Clear the Air Challenge is for you. By actively engaging in emission reduction efforts, companies can make a positive impact on the environment, demonstrate corporate social responsibility and enhance their reputation — not to mention save money and safeguard the future of their business.
For more information on the challenge and how to get involved, visit the Clear the Air Challenge website.
