Utahns aim to 'revolutionize' the wedding ring, improve safety

Utahns aim to 'revolutionize' the wedding ring, improve safety

(Courtesy of Enso)


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MIDVALE — After going through about five rings, Brighton Jones was on a quest to find a better wedding band.

While precious metals are the standard for wedding rings, Jones knew they can be dangerous. He jokingly calls metal rings finger amputation devices, since accidents that occur while wearing durable rings can lead to ring avulsion — which nearly cost Jimmy Fallon his finger in 2015 — and degloving.

"Anytime you throw those terms out there, if you have experience with it... it just makes your stomach go nuts," Jones said. "They're such horrific accidents and they rarely end well. If someone has a ring accident they're either going to lose the finger or it's going to be severely damaged for the rest of their life."

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Together with his partner Aaron Dalley, Jones developed a solution: the Enso ring. Made of composite silicone, Enso rings are durable and hold their shape but break apart when snagged, eliminating the risk of ring-related injuries.

Ring avulsions are surprisingly common. There are more than 150,000 ring avulsion injuries in the United States each year, according to OrthoBullets. Jones said that after Enso launched, they started hearing stories from people who lost their fingers in ring-related accidents. One woman in her early 20s caught her engagement ring on the edge of a boat at Lake Powell. Others lost their fingers in work-related incidents.

Enso's message of ring safety seems to have struck a chord. A video the company posted to Facebook has earned more than 2.6 million views so far and its Kickstarter project in November ended with 122 percent of the original funding goal.

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Posted by Enso Rings on Friday, November 20, 2015

"We've revolutionized the wedding ring and we're on this crusade to save people's fingers," Jones said. "It doesn't need to happen anymore."

He said the Kickstarter project did so well that they were able to start filling orders within the month and immediately launch a website for additional sales. Within four months they have been able to expand their product line, including the addition of stackable rings at the beginning of February.

The company's success has kept Jones and Dalley, both young fathers, busy. They have pulled many late nights stuffing envelopes to get shipments out on time. They're aiming to move the inventory from Dalley's house to a new spot with more room in Salt Lake City within the coming weeks so they can scale up the operation.

Brighton Jones (left) and Aaron Dalley (right) ship their Enso rings. (Photo: Courtesy of Enso)
Brighton Jones (left) and Aaron Dalley (right) ship their Enso rings. (Photo: Courtesy of Enso)

Enso's ultimate goal is to disrupt the precious-metal wedding ring industry. Jones said that while they don't want to entirely replace the wedding ring, their silicone-based alternative offers a safe alternative for people who want to keep wearing a ring while working, exercising, traveling or engaging in other activities.

"If you're going out on the town and you're dressed to the nines you're going to want to wear fancy jewelry, but for all these other applications why not wear the Enso ring and not even risk it?" Jones asked.

Enso is currently partnering with charities to develop rings to benefit specific causes. The company is also donating rings to fire stations in Utah since firefighters are at a higher risk of being involved in a ring-related accident.

Single rings cost between $12 and $25 and can be ordered online.

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UtahLifestyle
Natalie Crofts

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