The latest frozen treat you can't afford from the man who brought you 'cronuts'

The latest frozen treat you can't afford from the man who brought you 'cronuts'


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FLAVORTOWN — There are the simple pleasures in life: Biting into a crisp apple, lying next to a loved one, seeing the perfect sunset. And then there are those other pleasures, the ones that only trendy Manhattanites with some extra fliff can afford to enjoy.

Thus was invented the "Frozen S'More," a $7 torched-to-order square of sugary flavor that comes on a stick made of wood smoked in another kind of wood (seriously). It has everyone within walking distance of the Dominique Ansel bakery in the SoHo section of New York City running to taste of Ansel's latest decadent treat.

Ansel has become the darling of the dessert world after inventing the "cronut," a deep-fried, unholy union between croissant and doughnut. It took Manhattan by storm and sold out before 9 a.m. every day. He has apparently done it again, less than two months after his previous sucess.

Dominique Ansel's latest culinary creation is the "Frozen S'more," a made to order treat that costs $7 and must be eaten on the spot. For some reason, it also comes on an "applewood smoked willow tree branch."
Dominique Ansel's latest culinary creation is the "Frozen S'more," a made to order treat that costs $7 and must be eaten on the spot. For some reason, it also comes on an "applewood smoked willow tree branch." (Photo: Courtesy of Dominique Ansel Bakery/Facebook)

A Frozen S'more is made of a special marshmallow that uses honey for some of the sugar, giving it a sheen and a more delicate flavor. Then, Ansel takes vanilla ice cream coated in chocholate wafers, shoves it all up in that marshmallow, and freezes it overnight. And this is no ordinary iced cream, because that would not be nearly good enough. It's based on a special, stretchy and chewy Turkish ice cream called dondurma.

The whole treat is then torched when you order it, and must be eaten in just a few moments. It's served on a willow branch that has been smoked in apple wood on-site in order to simulate the smoke aroma of a camp fire.

"You can't taste it, but you can smell it. It reminds me of campfires when you toast marshmallows," Ansel told the Daily Mail. "The Frozen S'mores are different, I wanted to give people a unique and special experience."

Certainly special, if perhaps a little decadent. Nevertheless, the frozen concoction has been wildly popular, selling out by about 1 p.m., according to Fox News.

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David Self Newlin

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