Silver Dolphin Books and SkyreaderT Media Inc. Launch Interactive "Pretend and Play" App Series for Young Children


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[STK]

[IN] BKS STW EDU MEN

[SU] CHI

-- WITH PHOTO -- TO BOOK, AND BUSINESS EDITORS:

Silver Dolphin Books and SkyreaderT Media Inc. Launch Interactive

"Pretend and Play" App Series for Young Children

SAN DIEGO, April 23, 2014 /PRNewswire/ -- Multiple award-winning

publisher Silver Dolphin Books and Skyreader Media Inc. have partnered

on the launch of three new interactive apps based on Silver Dolphin

Books' popular Pretend and Play book series.

Photo - http://photos.prnewswire.com/prnh/20140422/77385 Photo -

http://photos.prnewswire.com/prnh/20140422/77386

SkyreaderT Media, using its web-based platform Skyreader StudioT, has

developed three immersive and interactive e-books for the Apple@ iPad@

based on Silver Dolphin's well-received Pretend and Play titles

Pretend and Play: Toolbox, Pretend and Play: Firefighter and Pretend

and Play: On The Farm. Utilizing bright bold colors, fun animations,

plenty of interactive play and great audio, the apps provide next

generation storytelling for the amazingly low price of just US$0.99

each.

"Engaging young children through fun, interactive storytelling

applications helps to pique a curiosity about words and learning. We

believe this curiosity ultimately imparts a lifelong enjoyment of

reading," said Silver Dolphin Associate Publisher and Editorial

Director Lynn Brennan. "It's the same strategy we used in developing

our award-winning Little Critter apps, which have eased children into

reading readiness while earning the strong support and endorsement of

parents."

"Skyreader is delighted to be enabling young readers to fully engage

in the storytelling adventure by creating a personal and rewarding

interactive reading experience in the Pretend and Play Series," said

Skyreader Media President and Chief Creative Officer, Kevin Gillis.

"With the explosion of interactive devices and platforms, we believe

that interactive learning is a critical building block in the future

of educational development."

Immersed in the backyard fun of Pretend and Play: Toolbox, youngsters

help to build a new birdhouse for Birdy. By selecting the correct

tools-a saw, hammer, screwdriver, or pliers-to complete the on-screen

images, app users learn the different jobs that each tool performs as

well as how each job is important to completing the project. The end

result, a stunning 3-D birdhouse, is reward for a job well done in

addition to the personal satisfaction of completing the project!

Pretend and Play: Firefighter is a captivating introduction to the

heroic tasks that firefighters perform. Children assist the app's

firefighter in saving the day by choosing the correct element for

putting out a kitchen fire, saving pets from a burning home, and

removing a fallen tree. The app imparts elementary fire safety in

addition to an understanding of some of the many elements used by

real-life firefighters. Upon completion of the challenge, children are

rewarded with the creation of their own 3-D fire truck.

In Pretend and Play: On the Farm, children are transported to Farmer

Jack's farm for a tour that includes a variety of adorable farm

animals. From the smallest field mouse hiding in the barn's hayloft to

the tall brown horse peeking over his stall door, every animal has

something to say. Children learn about animals as they select the

correct animal to complete the image and also engage in small counting

games-such as how many butterflies can they see among the cows-helping

to build numeracy skills. A 3-D barn is revealed at the end of the

adventure.

Device Requirements: * iPad * Requires iOS 5.2 or later * Pretend and

Play: Toolbox 48.7 MB * Pretend and Play: On the Farm 48.7 MB *

Pretend and Play: Tool box 48.7 MB

Pricing and Availability: Pretend and Play Toolbox 1.0, Pretend and

Play On The Farm 1.0, and Pretend and Play Firefighter 1.0 are each

priced at $0.99 USD (or equivalent in other currencies) and available

worldwide through iTunes in the Books category.

About Silver Dolphin Books San Diego, California-based Silver Dolphin

Books (www.silverdolphinbooks.com) is the juvenile imprint of Baker &

Taylor Publishing Group, a wholly owned subsidiary of Baker & Taylor,

the global leader in the distribution of traditional and digital

media. Silver Dolphin Books publishes novelty and educational

nonfiction books featuring bold, colorful, and striking titles in

interactive formats. Silver Dolphin also publishes quality,

interactive mobile apps, including non-exclusive app publishing rights

for iconic children's brands such as Little Critter. Silver Dolphin

books and apps are a favorite of parents and educators alike and have

won several awards, including the prestigious Oppenheim Toy Portfolio

Award. With how-to and activity books and apps for preschoolers

through children 12 years of age, Silver Dolphin Books engage,

enlighten, and entertain.

About SkyreaderT Media Skyreader is the leading provider of

interactive authoring software solutions for businesses and consumers.

Our Skyreader Studio solution enables authors, publishers, studios,

broadcasters and content owners to easily & seamlessly create

cutting-edge interactive content and deploy that content to all major

distribution channels and supported devices simultaneously. Our

patented and patent-pending proprietary technology positions Skyreader

as the global cost-effective and quick-to-market solution in the

burgeoning interactive mobile and desk-top space. No other solution

has this capability today.

Like Silver Dolphin Books on Facebook . Follow Silver Dolphin Books on

Twitter .

For media inquiries including high-res images or interview requests,

please contact: Three.Sixty Marketing + Communications Carol

Holdsworth 805.252.1848 Email

Michelle Orsi 310.418.6430 Email

Read more news from Silver Dolphin Books.

SOURCE Silver Dolphin Books

-0- 04/23/2014

/Photo: http://photos.prnewswire.com/prnh/20140422/77385

http://photos.prnewswire.com/prnh/20140422/77386

PRN Photo Desk, photodesk@prnewswire.com

CO: Silver Dolphin Books

ST: California

IN: BKS STW EDU MEN

SU: CHI

PRN

-- PH10356 --

0000 04/23/2014 12:35:00 EDT http://www.prnewswire.com

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