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[STK]
[IN] WEB ITE CPR
[SU] SBS LAW SVY
-- WITH PHOTO -- TO BUSINESS, AND TECHNOLOGY EDITORS:
Professional Services Firms with 4 Specific Features on Website Bio
Pages Have 39.9% Higher Average Revenue Per Partner
NEW YORK, April 24, 2014 /PRNewswire/ -- Vizibility
(http://vizibility.com), the leader in mobile business cards, today
announced the results of an industry survey to understand how
professional services marketers measure the success of their marketing
activities. To illustrate the findings, the results have been released
as an infographic.
Photo - http://photos.prnewswire.com/prnh/20140423/77766
Marketers within professional services firms reported that:
-- The top metric of success is firm revenue/profit margin, followed
by client satisfaction then new business development.
-- The top three most important marketing investments for professional
services firms are the website, branding and public relations, with
the website being the only one ranked as "critical."
-- Print advertising and blog(s) were ranked as "not at all
important."
-- Firms who are not successful in meeting their revenue goals measure
success the same way as successful firms, but they have different
priorities for where they invest in marketing.
"When professional services marketers say their websites are critical
marketing tools, they're predominately referring to the bio pages
which often garner 60%-75% of most website traffic," said James
Alexander (http://viz.me/james), Vizibility's founder and Division
President. "And because revenue was cited as the top measure of
success for marketing activities, we correlated 21 specific website
bio page features of the NLJ 350 against revenue per partner. We found
that firms with four specific bio page features have an average of
39.9% higher revenue per partner than firms that don't. In fact,
further analysis revealed that these four potentially high-impact
features are also among the least implemented of all the 21 features
reviewed."
Specifically, law firms with the following four website bio page
features have an average of 39.9% higher revenue per partner than
firms that don't ($669,499 vs. $478,529):
-- Multimedia Links or RSS Feeds: include links to RSS feeds or other
multimedia resources for the site visitor to learn more about the
professional.
-- Languages: let potential clients know in which language(s) each of
your professionals are fluent.
-- Share: provide links to share the professional bio in email or
social media.
-- Mobile Websites: provide a mobile-optimized version of your
website, including online bios, for your site visitors who are using
mobile devices.
It is important to recognize that the presence of these features and
the higher-than-average revenue per partner are highly correlated but
not necessarily causal. Among the data examined, there was no evidence
validating (or invalidating) that the presence of these four features
lead to higher revenue per partner Regardless, the correlation can
serve to help professional services marketers make the case to
management that their firms should look carefully at adding or
maintaining these types of features.
Vizibility will be hosting a free webinar on Wednesday, April 30,
2014, at 12pm EDT to dig deeper into the survey results and see how to
improve your website's bio pages, including adding these four key
features. You can register for the webinar at
http://webinar.vizibility.com.
About Vizibility LLC Vizibility LLC, a division of ALL-STATE LEGAL,
delivers the first enterprise-class identity management and engagement
platform for mobile. Vizibility's highly acclaimed vizCardT addresses
today's reality that the first impression a company or individual
makes is often online, and in many cases on a mobile device.
Vizibility enables people to package and share their online presence
to make powerful, accurate and lasting impression. ALL-STATE customers
enjoy a bottomless box of business cards so they never rung out of
cards again. Vizibility operates under U.S. Patents 7,831,609,
7,987,173, 8,095,534, 8,271,650, 8,275,837, 8,280,879 and 8,290,941.
Other patents pending.
About the Survey Methodology In February and March of 2014, Vizibility
and ALL-STATE LEGAL sent formal invitations by email to the membership
of the Legal Marketing Association (LMA), membership of the
Association of Accounting Marketing (AAM), emails to current customers
who have marketing responsibilities within their firms, as well as
sourcing responses from SurveyMonkey's targeted database. All sources
outside of LMA and AAM included only one individual per firm. The
survey filtered out responses from vendors that service the legal and
accounting industries, as well as attorneys and accountants who do not
have marketing responsibilities within their firms. We received 392
total responses, of which 234 (59.7 were from legal marketers, and
158 (40.3 were from accounting marketers. The 21 bio page features
were inventoried from the public websites of the NLJ 350 during the
same period. Law firm revenue and partner figures were assembled from
publicly available sources and include a mix of 2012 and 2013 data.
The bio page features of all 350 firms were included in the stack
ranking of most implemented features but only firms with reported
revenue were included in the correlation of features-to-revenue per
partner.
Media Relations Contact Teena Touch Media for Vizibility 415-310-3125
Read more news from Vizibility LLC.
SOURCE Vizibility LLC
-0- 04/24/2014
/Photo: http://photos.prnewswire.com/prnh/20140423/77766
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://vizibility.com
CO: Vizibility LLC
ST: New York
IN: WEB ITE CPR
SU: SBS LAW SVY
PRN
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