ASI Reports 2013 Ad Specialty Sales of $20.5 Billion Break Industry Record


Save Story
Leer en español

Estimated read time: 3-4 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

[STK]

[IN] ADV TVN FIN

[SU] SLS ECO

-- WITH PHOTO -- TO BUSINESS, AND NATIONAL EDITORS:

ASI Reports 2013 Ad Specialty Sales of $20.5 Billion Break Industry

Record

TREVOSE, Pa., April 16, 2014 /PRNewswire-USNewswire/ -- The

Advertising Specialty Institute@ (ASI) today released its annual

sales analysis for the promotional products industry, showing total

sales of $20.5 billion for 2013, up 5.3% from 2012, with continued

strong sales forecast throughout 2014.

Leading research firm eMarketer's estimates for media spend by

category suggests total distributor sales of $20.5 billion puts

promotional products third among all advertising media, behind TV and

digital, the same ranking as 2012, when sales were $19.4 billion.

Sales of promotional products have now increased for 16 straight

quarters, according to ASI supplier and distributor sales reports.

Fueled by sales of branded items like T-shirts, caps and pens that

companies typically give away to promote their brand or event, the

promotional products industry is growing at over twice the rate of the

U.S. economy.

"It's clear the entrepreneurs and small business owners at the heart

of the promotional products industry are bullish on ad specialties and

more optimistic than ever," said Timothy M. Andrews, president and

chief executive officer of ASI, the largest media, marketing and

education organization serving the promotional products industry, with

a network of over 25,000 distributors and suppliers throughout North

America. "ASI is proud to play a continued part in celebrating the

success of distributors, suppliers, decorators, screen printers and

line reps who help America's businesses promote themselves through

low-cost, high-impact ad specialties, which still cost as little as

half a penny per impression."

According to ASI reports, generally, as the size of a distributorship

increased, so did the proportion with higher sales in 2013 than 2012.

Over 86% of larger distributors (over $5 million in sales) reported an

increase, compared to less than two-thirds (65 of smaller

distributors (less than $250,000 in sales).

"Our overall experience is that we saw growth greater than the

industry average," Jo-an Lantz, executive vice president of Top 40

distributor Geiger (asi/202900), told ASI's Counselor PromoGram. "We

anticipate another great sales year in 2014. The industry will have

another growth year, and we are expecting the same."

The U.S. Department of Commerce reports that real GDP - which measures

output produced in the U.S. -grew at an annual rate of 2.6% in the

fourth quarter of 2013. Averaged across the four quarters of last

year, real GDP added 1.9% in 2013 from 2012. Economists predict the

U.S. economy will grow by 3% in 2014, the fastest rate of expansion

since 2005. By contrast, the promotional products industry was up 5.3%

from 2012 to 2013.

Click here to read the entire exclusive survey, which ASI commissioned

to estimate industry sales for 2013 and the outlook for 2014.

Invitations went to ASI distributor members who were the primary

contact with their firms, and had been in business at least one year.

To learn more about ASI research and sales analysis, contact Nathaniel

Kucsma, ASI's director of marketing research, at

nkucsma@asicentral.com .

About ASI The Advertising Specialty Institute (ASI) is the largest

media, marketing and education organization serving the promotional

products industry, with a network of over 25,000 distributors and

suppliers throughout North America.

CONTACT: Dawn Marie, +1-201-757-5503, press@asicentral.com

Photo - http://photos.prnewswire.com/prnh/20140416/75763

SOURCE Advertising Specialty Institute

-0- 04/16/2014

/Photo: http://photos.prnewswire.com/prnh/20140416/75763

PRN Photo Desk, photodesk@prnewswire.com

/Web Site: http://www.asicentral.com

CO: Advertising Specialty Institute

ST: Pennsylvania

IN: ADV TVN FIN

SU: SLS ECO

PRN

-- DC07212 --

0000 04/16/2014 20:52:00 EDT http://www.prnewswire.com

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Most recent Business stories

Related topics

Business
The Associated Press

    STAY IN THE KNOW

    Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the KSL.com Trending 5.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast